Once reserved for prototypes and hi-tech research projects, 3D printing is now being used by brands to personalise products and campaigns. However, reputational risk of piracy is slowing mass adoption among brands.
Costa Coffee and Stella Artois are among a host of brands relying on weather-activated outdoor ads on digital out-of-home (OOH) panels to negotiate the notoriously unpredictable British summertime.
Google has announced a global partnership with Publicis Group’s ZenithOptimedia aimed at encouraging brands to increase their media spend on mobile as consumer usage of wireless devices becomes mainstream.
Yahoo may begin charging advertisers for serving ads based on consumers’ “social authority”, such as how many followers they have on social networks, or how often they are mentioned by others.
Facebook is introducing hashtags, making it easier to search for content on the social network and allowing brands to better integrate it into their wider social marketing activity.
The IAB is to launch an online ad campaign in an effort to boost consumer awareness of how brands use behavioural targeting to serve them online advertising and make the “AdChoices” logo as memorable as the recycling icon.
Burberry and Google have launched a new platform that lets users personalise messages to loved ones using the pair’s products, in a move aimed to make “digital personal”, as the online services giant pushes ahead with its “Art, Copy & Code” initiative.
YouTube’s much-vaunted refresh comes into force today (5 June) with enhanced features that herald the opportunity for brands to control how their content is curated. However, YouTube has taken one key decision out of their hands.
Microsoft, Orange and Yahoo are taking part in an IAB Europe programme to standardise digital ad formats, particularly in the fast-emerging tablet device sector, in an attempt to lure even more investment from traditional media channels.
O2-owner Telefonica aims to stimulate m-commerce across Europe with the planned formation of a joint venture company with Spanish banking giants CaixaBank and Santander in a pact aimed at bringing digital purchases in-store.
Snapchat has been dubbed the ‘next big thing’ on social, with marketers curiously strategising how to use it to engage with the rising numbers of youths leaving Facebook in response to their parents signing up to the world’s largest social network.
Brands including EE, Lloyds TSB, Johnson and Johnson and Morrisons are trialling technology aimed at streamlining the implementation of their mobile ad campaigns and improving how to track which media placements are providing ROI.
The cost of paid-for search advertising rose steeply in the last three months with the average cost-per click (CPC) increasing six per cent during the period, primarily due to the introduction of Google’s Enhanced Campaigns, according to Adobe.
MWL: CMOs should think of themselves as “chief cognitive officers” and use data-led insights to inject a more scientific element into their work, according to AEG Europe’s top marketer.
Yahoo is mounting a major charm-offensive among advertisers with the launch of a major research study into consumer usage of tablet devices, as it seeks to better position itself in the battle to attract ad spend.