Google’s ascension to the throne of ‘the world’s biggest media owner’ means senior marketers will now have to be au fait with the minutiae of what can go wrong with digital. The ire brands faced over ad misplacement on Facebook this last week is proof of this new reality.
Premier Inn is using a series of ‘big data’ insights drawn from a host of branded apps to overhaul its Android proposition, after similar tactics saw conversion rates on its iOS version double within weeks of relaunch.
Yahoo is said to be back on the acquisition trail with a bid of up to $800m (£530m) for online video service Hulu building on last week’s purchase of Tumblr for $1.1bn (£723m) .
Twitter has unveiled a host of new ad targeting tools that it claims allows marketers to amplify their TV commercials, letting them target users tweeting about specific television shows and then serve them with a promoted tweet from their brand.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The call for brands to pull ads from Facebook over their placement next to content advocating domestic violence is a dramatic example of the many things that can go wrong with online publishing and marketing.
Facebook has moved to defend itself as an advocate of free speech after Nissan pulled ads placed against offensive pages on the social network which made light of domestic violence.
Facebook’s last financial earnings suggested it was in rude health a year on from its IPO, after suffering initial investor unrest. But data from YouGov’s BrandIndex suggests that consumer affection for the service may be moving in the opposite direction.
Vodafone hopes to simplify its marketing messages and tariffs in order to increase smartphone penetration, plus reverse revenue declines after reporting a 4.2 per cent dip in revenues.
Nokia has announced a reshuffle of its UK marketing team with John Nichols vacating the role of marketing director, joining the manufacturer’s global brand strategy team, to be replaced by Adam Johnson, formerly head of consumer marketing.
I spent yesterday (17 May) at IAB Mobile Engage listening to brands talk about how they’re transitioning to a world gone mobile and for the first time, presenters are talking about people not just tech.
Facebook has transitioned itself to a “mobile first” company in the last 12 months with UK mobile users of the social network now totalling 26 million, according to its director of vertical partnerships Christian Hernandez.
Retail giant eBay is placing mobile at the core of its future strategy, including the launch of “sofa shopping” trial, as it aims to expand its reach beyond the home, according to its European marketing chief Alexander von Schirmeister.
O2-parent Telefonica is mulling a move to offer real-time data for outdoor media-planning, the latest development in its transformation from an orthodox telecoms operator to an integrated digital outfit.
Jaguar is poised to kick off the next phase of its F-Type campaign with multiple digital and TV executions, including plans for dual-screening activity, as the brand seeks to boost its appeal to younger audiences.