The UK’s top 10 most popular ads on YouTube
Ronan ShieldsEvian has scored yet another hit with its baby-themed viral marketing, as its “Baby & Me” video tops the UK list of the 10 most viewed ads on YouTube in April.
‘Microsoft to rely on consumer brands to power Bing’
Ronan ShieldsMicrosoft is to use its cross-platform suite of services, such as Skype and Xbox, rather than launch a major consumer-branding push to boost it share of the £1.5bn search market currently dominated by Google.
Google introduces ‘conversational search’
Ronan ShieldsGoogle introduced its latest search update at its I/O developer conference yesterday (15 May) with a voice search feature that will attempt to anticipate users’ questions based on previous queries.
UPDATE: Yahoo confirms Tumblr purchase
Ronan ShieldsYahoo CEO Marissa Mayer has today (20 May) vowed “not to screw it up” on a conference call confirming its $1.1bn (£723m) cash purchase of blogging service Tumblr.
PZ Cussons readies digital push across brand portfolio
Ronan ShieldsPZ Cussons is rolling out responsive design websites across its global brand portfolio as part of portfolio-wide focus on digital marketing activity aimed at increasing e-commerce sales.
Google lobbies brands on consolidated media buying
Ronan ShieldsGoogle is lobbying advertisers to consolidate their media-buying activity to a single technology platform, arguing they can save up to a third of their time by doing so.
Sony turns up PS4 marketing to counter Xbox One
Ronan ShieldsSony has stepped up its Playstation marketing activity to coincide with the launch of Microsoft’s Xbox One and drum up excitement ahead of the E3 gaming summit where it is set to fully unveil its next generation PS4.
Europe’s competition chief warns Google over antitrust case
Ronan ShieldsThe European Union’s (EU) competition commissioner Joaquin Almunia has warned Google it may have to make additional concessions to those already proposed as part of the ongoing antitrust investigation in to its dominance of the EU search market.
Samsung backs AOL video ad unit launch
Ronan ShieldsNike, Samsung and Italian football team AS Roma are among the first brands to initially back the launch of AOL’s new content marketing service Be On, as the online advertising company eyes an increased share of TV ad budgets.
If brands want to succeed in social, they must learn to let go
Ronan ShieldsI’ve spent three days at a conference listening to brands share stories on the rapid developments of social media, where a common theme has been difficulty in convincing senior marketers to buy into the idea of allowing “super fans” represent their brand.
‘Brands need to earn right to sell on social’
Ronan ShieldsCompanies need to “earn the right to sell on social” by trusting their customers to become “super fans” according to brands including Barclaycard, HP and TomTom.
AOP scheme eyes mobile advertising boost
Ronan ShieldsMedia owners including The Guardian, Sun and Telegraph, plus multiple magazine publishers, are backing an initiative to standardise mobile media measurement in order to increase brand spend on the medium.
Apple posts first profit dip in ten years
Ronan ShieldsApple posted its first annual profit decline in over a decade and a 20 per cent slump in quarterly revenue yesterday as its efforts to woo first-time users hit margins.
Paddy Power parodies horse meat scandal
Ronan ShieldsPaddy Power is to further enhance its brand identity by publishing copies of its 2012 financial results, including all of its campaigns for the year, along with a 36 page cook book of horse meat recipes.
The Marketing Week – 19/4/2013
Ronan ShieldsWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.