Ronan Shields

OnlineAdPic

ISBA draws up brand safety guidelines

Ronan Shields

ISBA is in the process of drawing up guidelines to educate its members on the latest developments on how online ad space is traded via programmatic methods, such as agency trading desks, as it prepares to launch industry-standard protocols for online brand safety with fellow trade bodies.

Apple

Apple confirms purchase of 3D sensor firm

Ronan Shields

Apple has confirmed the purchase of Israel-based 3D microchip company PrimeSense in a reported $300m-plus deal suggesting the iPhone manufacturer may introduce motion-sensor technology into its existing suite of products, or possibly the much-touted Apple ‘iTV’.  

BMW 304

BMW ties with Good Energy for electric car range

Ronan Shields

BMW is looking to accelerate take-up of its electric car range in the UK following a partnership with energy provider Good Energy that allows owners of its electric cars to power their vehicles at home with 100 per cent green electricity. 

Downton Abbey

ITV posts 11% spike in ad revenue

Ronan Shields

ITV has underlined growing confidence in the TV ad market, posting an 11 per cent increase in ad revenue in the third quarter with total revenues of £1.7bn for the nine months to 30 September, representing a 6 per cent increase year on year. 

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now