ISBA is in the process of drawing up guidelines to educate its members on the latest developments on how online ad space is traded via programmatic methods, such as agency trading desks, as it prepares to launch industry-standard protocols for online brand safety with fellow trade bodies.
Brands including Bud Light, Jim Beam, Knob Creek, Heineken and Bacardi are among the first to take advantage of changes to Twitter’s age verification process aimed at ensuring alcohol brands have age-appropriate audiences on the network.
Ladbrokes is to partner with UK-based Chelsea Apps Factory to accelerate its digital offering and further improve how its customers interact with the bookmaker via smartphones and tablet devices.
Apple has confirmed the purchase of Israel-based 3D microchip company PrimeSense in a reported $300m-plus deal suggesting the iPhone manufacturer may introduce motion-sensor technology into its existing suite of products, or possibly the much-touted Apple ‘iTV’.
Vodafone has announced plans to launch a mobile wallet service that will let customers make everyday transactions such as making payments and collecting loyalty points directly from their mobile phones.
BMW is looking to accelerate take-up of its electric car range in the UK following a partnership with energy provider Good Energy that allows owners of its electric cars to power their vehicles at home with 100 per cent green electricity.
Amazon is reportedly in talks with Transport for London (TfL) to introduce ‘drop off points’ across London Underground stations, potentially identifying travel hubs as a key service area in the ecommerce giant’s click-and-collect ambitions.
The Government has issued guidelines to stakeholders in the emerging personal information economy, warning them to work collaboratively on the treatment of personal data, or else risk losing public trust and possible legal censure.
Microsoft has stepped-up its not-so subtle ‘Scroogled’ campaign launching a clothing line that also lets members of the public lambast Google’s privacy policies with a range of T-shirts, mugs and caps bearing captions such as: ‘Keep Calm, while we steal your data.’
Google and Samsung may be the leading brands to challenge Apple in the mid-to-high end smartphone market, but in the tablet sector Amazon’s Kindle Fire is the nearest rival to Apple’s iPad, according to research from Kantar Media.
FMCG giant Mars is tasking start-up firms to help it measure the impact of mobile advertising on chocolate sales, one of a host of organisations seeking to hone their digital marketing as part of a Government-backed competition aimed at encouraging young entrepreneurs.
Not on the High Street has appointed Betfair’s digital marketing chief Ben Carter to the newly created marketing director role to oversee activity to support its expanding offer.
ITV has underlined growing confidence in the TV ad market, posting an 11 per cent increase in ad revenue in the third quarter with total revenues of £1.7bn for the nine months to 30 September, representing a 6 per cent increase year on year.
Amazon is under fire from anti-racism groups for not responding to requests that it removes a Golly fancy dress outfit from its listings pages.
This week it emerged how various retailers were working with a host of WPP entities ranging from its out-of-home media (OOH), media-buying, plus mobile-specialist arms to trials Apple’s iBeacons.