Channel 4 is to simultaneously live-stream 31 “capsule gigs” from pods in the EDF Energy London Eye as part of the Red Bull Revolution in Sound, in what both companies are dubbing a “celebration of UK club culture”.
Yahoo has unveiled an overhaul of its homepage with a greater emphasis on design, easier navigation and personalisation, as it prepares to make native advertising formats available on the portal in 2014.
The advertising watchdog has warned ITV to be more careful over the scheduling of its ads, ruling that it placed “mildly sexual” ads in a slot where they were too easily accessible to children.
Weve, the joint venture company comprising of the UK’s three-largest mobile operators, is working with out-of-home (OOH) media companies to help brands better understand how mobile media can be used to enhance their outdoor ad campaigns.
Retailers, media agencies and outdoor advertisers are trialling a new method of mobile marketing using software issued as part of Apple’s recent iOS7 update, which could undermine NFC, a technology widely favoured in the wider mobile industry.
Trade bodies are nearing agreement to ensure brand safety online but bad memories will linger even after the much-vaunted Digital Trading Standards Group (DTSG) is up and running.
Trade bodies representing brands and online advertisers are edging closer to resolving earlier disagreements on self-regulation in the automated trading sector, in a move designed to assure marketers their brands won’t be placed beside inappropriate content.
Google has refreshed its iOS search app with improvements on how users can request results using their voice, according to the online services giant, after recently updating its analytics service to track consumer journeys across devices.
Facebook and Twitter are positioning themselves as brand building platforms to “rival TV” and ideal platforms for reaching dual screeners, as gaming brands reconsider how they allocate their marketing budgets in pursuit of high value smartphone and tablet users.
Aston Martin’s global marketing chief Markus Kramer has left the role of global marketing director at the car marque to work for marketing services company Brand Afffairs.
Paddy Power is to transition how it markets its mobile gaming apps within Apple’s App Store to a more brand-led approach in order to improve conversion rates in the ultra-competitive marketplace.
As we come to the close of the year, we journalists often turn our minds to drafting pieces on ‘the year that was’ and ‘what will be hot in the next 12 months’ and I’d say that native advertising fits in both slots. And it won’t necessarily be all good news stories.
Co-op is poised to launch its Christmas campaign with TV ads highlighting its own-brand food ranges, as well as the extent of its retail footprint, running with the strap-line “Relax, Christmas is just round the corner”.
Playstation appears to have the edge on Microsoft’s Xbox as the impending ‘console wars’ heat up ahead of Xmas. Sony’s console brand tops October’s YouTube ‘most watched ads*’ chart, as Microsoft’s slot to promote its Xbox One claims seventh spot.
Bupa has unveiled a tongue-in-cheek online video encouraging viewers to download its Ground Miles mobile app and get walking, in what is its first global digital marketing campaign.