ABC to monitor mobile app traffic
Ronan ShieldsABC has begun monitoring publishers’ mobile app traffic as part of its reporting metrics.
Microsoft and RIM announce search alliance
Ronan ShieldsBlackBerry maker RIM has chosen Bing over Google in the second high-profile mobile alliance struck by Microsoft this year.
Sony takes on Apple for tablet dominance
Ronan ShieldsSony has unveiled its first entry in the tablet market: two Android-based devices codenamed the S1 and S2.
Britney Spears turns to Flowd to push single
Ronan ShieldsBritney Spears will use a mobile couponing service as part of the campaign to promote her latest single and album.
Google’s Q1 revenues hit £5.25bn
Ronan ShieldsGoogle’s first quarter revenues increased 27% year-on-year during the last quarter to hit $8.58bn (£5.24bn) but failed to match analysts’ projections.
Microsoft hires BBC News’ Clifton to head MSN content
Ronan ShieldsMicrosoft has appointed ex-BBC News editor Pete Clifton as executive producer for MSN UK as part of its bid to rival mainstream news outlets.
Facebook expands Credits to TV show phone votes
Ronan ShieldsFacebook has struck a deal with Mobile Interactive Group to let TV viewers buy votes using its virtual currency Facebook Credits.
UK mobile users spend over £0.5bn a year via apps
Ronan ShieldsUK smartphone users are collectively spending £581m a year on mobile apps.
FMCGs regain their taste for mobile marketing
Ronan ShieldsUK mobile operators are accelerating their marketing initiatives as ads sent via SMS and MMS become increasingly important for brands including Coca-Cola, Domino’s, Burger King and Marks & Spencer.
Amazon unveils music streaming service
Ronan ShieldsAmazon is to make its first foray into music streaming with the launch of cloud-based music services for web and Android mobile devices.
AOL launches new ad platform with M&S
Ronan ShieldsBlackberry and Marks & Spencer are the UK launch partners for AOL’s new interactive display ad format Project Devil.
Mobile ad spend grows 116%
Ronan ShieldsMobile ad spend grew 116% year-on-year to hit £83m in 2010, according to research carried out by the IAB and accountancy firm PriceWaterhouseCooper (PwC).
Facebook snaps up Snaptu for £43m
Ronan ShieldsFacebook has agreed to purchase mobile app developer Snaptu in a deal reported to be worth up to $70m (£43.1m).
Mobile to drive digital marketing spend
Ronan ShieldsMobile will lead to an overall increase in digital marketing spend on affiliate networks this year despite the VAT increase, according to research by LinkShare.
AOL repositions as destination for women
Ronan ShieldsAOL is repositioning itself as a key destination for women as part of a shift in strategy that will see it put the brands of recent site acquisitions above its own.