Ronan Shields

Sony-Playstation-304

YouTube’s most watched ads in October

Ronan Shields

Playstation appears to have the edge on Microsoft’s Xbox as the impending ‘console wars’ heat up ahead of Xmas. Sony’s console brand tops October’s YouTube ‘most watched ads*’ chart, as Microsoft’s slot to promote its Xbox One claims seventh spot.

Internet

Brands warned to be more candid over data

Ronan Shields

Brands need to be more transparent over how they use consumer data for marketing purposes, or risk regulatory penalties plus losing the benefits online media and big data, speakers at an online privacy event warned today. 

Internet

Industry moves to counter regulation over native ads

Ronan Shields

The UK digital media industry is keeping a close eye on moves to counter potential industry regulation on how brands and publishers distinguish native ad formats from editorial content in the US. This comes as the emerging ad types are tipped to become the most widely-used online format within a dozen years.  

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