Microsoft is continuing its anti-Google ‘Scroogled’ campaign, this time taking aim at its Chromebook with the help of reality TV star Rick Harrison from the hit show ‘Pawn Stars’, who derides the device as “not a real laptop”.
Tate Britain is to partner with CBS Outdoor to broadcast live weather forecasts across the London Underground network using relevant works from the gallery’s collection.
Playstation appears to have the edge on Microsoft’s Xbox as the impending ‘console wars’ heat up ahead of Xmas. Sony’s console brand tops October’s YouTube ‘most watched ads*’ chart, as Microsoft’s slot to promote its Xbox One claims seventh spot.
Bupa has unveiled a tongue-in-cheek online video encouraging viewers to download its Ground Miles mobile app and get walking, in what is its first global digital marketing campaign.
Online search giants Google and Microsoft have bowed to Government pressure to implement changes making it harder for child abuse content to be shared online.
Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media.
Google’s dominance of the online ad market makes it an easy target for those inclined to criticise it, especially given its former “don’t be evil” motto, and not to mention its controversial tax arrangements.
EE – the UK’s largest mobile network operator by subscriber count – is to pair with out-of-home (OOH) media owner Posterscope to offer advertisers added insights into the smartphone usage habits of people when they are outside and hear outdoor ads.
Brands need to be more transparent over how they use consumer data for marketing purposes, or risk regulatory penalties plus losing the benefits online media and big data, speakers at an online privacy event warned today.
Google, O2 and Vodafone are the first brands to advertise on a new Manchester City Council-backed ad platform that lets advertisers target specific outdoor audiences by location and trade outdoor media in real-time.
Halloween marks the dark prelude to the end of year marketing bonanza that is Christmas, and this year stood out in infamy with a series of high-profile gaffes from brands many people would have thought would just know better.
More than a third (34 per cent) of the UK’s top travel brands do not have any kind of mobile presence, with just one in five offering a ”seamless purchase path”, according to IAB research.
A&E Networks is preparing the UK debut of its female-orientated channel Lifetime, including a 12 month tie-up with watch manufacturer Citizen Watch, as the pair attempt to woo females aged 25-44 years old.
The UK digital media industry is keeping a close eye on moves to counter potential industry regulation on how brands and publishers distinguish native ad formats from editorial content in the US. This comes as the emerging ad types are tipped to become the most widely-used online format within a dozen years.
Mozilla, the company behind the Firefox web browser, has launched an online data-tracking tool to help online audiences better understand how advertisers hone their targeting capabilities by collecting data about them via their web surfing habits.