Broadband brands drop ‘unlimited’ claims
Ronan ShieldsFixed and mobile broadband providers are bracing themselves for a sterner regulatory regime regarding how they can advertise their services as regulators prepare a crackdown on service claims.
News Corp takes The Sun onto the iPad
Ronan ShieldsNews Corporation has launched an iPad app for its tabloid brand The Sun, with a monthly cost of £4.99.
Regulator to probe Apple developer agreement
Ronan ShieldsUS regulator the Federal Trade Commission will investigate Apple’s revised developer agreement terms, which limit the amount of data shared with third-party ad networks and effectively bars Google-owned AdMob from all Apple products, according to reports.
Apple bans Google mobile app ads
Ronan ShieldsApple has changed the terms of its application developer agreement to prevent apps from serving users with ads via the Google-owned AdMob network, prompting another round in the war of words between the US giants.
Apple set to unveil latest iPhone model
Ronan ShieldsApple is expected to unveil an updated iPhone at its Worldwide Developer’s Conference in San Francisco today.
Heinz appoints Haygarth to target new parents
Ronan ShieldsHeinz has appointed Haygarth as its sole digital agency to promote its range of baby care products among new and expecting parents in the UK.
Sony launches first online-led campaign for PlayStation 3
Ronan ShieldsSony Computer Entertainment Europe (SCEE) has kicked off its first online-led PlayStation 3 branding campaign for SingStar, as digital exceeds a quarter of its marketing budget for the first time.
Yahoo and Nokia announce global partnership
Ronan ShieldsYahoo and Nokia have announced a partnership to offer messaging and navigation services on mobile and PC, in a deal to let both companies broaden their global reach.
FTC approves Google’s AdMob takeover
Ronan ShieldsGoogle’s proposed $750 takeover of AdMob has been approved by US regulator the Federal Trade Commission because other large companies such as Apple are entering the mobile ad market.
Nokia appoints its first global head of digital to win smartphone share
Ronan ShieldsNokia has appointed its first global head of digital marketing as it turns to online to re-establish itself in the high-end smartphone market and drive awareness of the mobile services on its Ovi store.
Sorrell calls for ‘rigorous’ investigation of AdMob takeover
Ronan ShieldsSir Martin Sorrell, CEO of WPP Group, has spoken out against Google’s proposed $750m (£504m) takeover of mobile ad network AdMob, urging a “rigorous” investigation of the deal from US regulators.
Operators reveal iPad prices as pre-ordering opens
Ronan ShieldsApple is today launching the UK pre-order process for the iPad, with mobile operators also announcing details of their supporting 3G price plans for the device.
Mobile ad spend hits £36.7m
Ronan ShieldsMobile ad spend rose by 32% between 2008 and 2009 with brands from the entertainment, media and telecoms sectors spending the largest amounts on the medium according to the latest figures from the IAB and PricewaterhouseCoopers (PwC).
Yahoo! and Samsung extend mobile service partnership
Ronan ShieldsYahoo! and Samsung have extended their global handset tie-up to give owners of Samsung devices powered by the Android and Bada operating systems access to Yahoo!’s services.
PepsiCo and Microsoft kick off World Cup game campaign
Ronan ShieldsPepsiCo and Microsoft Advertising have launched a global integrated ad campaign featuring international football stars ahead of this summer’s FIFA World Cup.