Tic Tac invites video uploads in World Cup campaign
Ronan ShieldsFerrero UK has launched a social media site for its Tic Tac brand called Shake Some Noise as part of its marketing campaign for this year’s FIFA World Cup in South Africa.
Yahoo confirms UK MD Rabe to depart at end of year
Ronan ShieldsYahoo has confirmed that its UK MD, Mark Rabe, will step down from the position at the end of the year.
Orange adds Twitterfeed to Orange Film campaign
Ronan ShieldsOrange is aiming to build on the success of its Orange Film and Wednesdays campaigns by launching a competition that uses its Twitterfeed Twitflix to encourage users to send in synopses of classic movies each week.
Sky loses exclusive mobile football rights to ESPN
Ronan ShieldsBSkyB’s Sky Sports has lost the exclusive rights to distribute highlights of the Barclays Premier League via mobile phones for the next three seasons to ESPN.
Apple sells 300,000 iPads on launch day
Ronan ShieldsApple sold more than 300,000 iPads in the US on Saturday, the launch day of the eagerly awaited device.
Orange games strategy targets other networks’ customers
Ronan ShieldsOrange will use social media and third-party mobile app stores to sell its mobile games service as part of a campaign that will enable it to target other network operators’ customers.
Project Canvas set for OFT scrutiny
Ronan ShieldsProject Canvas, the proposed IPTV service from broadcasters the BBC, ITV, Channel 4, Five and ISPs BT and TalkTalk, will be scrutinised by the Office of Fair Trading to ensure the joint-venture doesn’t qualify as a merger.
Ocado sales up 22% ahead of planned IPO
Ronan ShieldsOnline grocery retailer Ocado has announced that full-year gross sales figures for 2009 rose 22% to £427.3m, boosting its plans for an IPO this year.
HMV and Orange to launch cross-network gaming service
Ronan ShieldsHMV and Orange have partnered to launch a cross-network mobile gaming service branded HMV Mobile Games offering a library of over 400 titles from publishers such as EA Mobile and Namco Bandai.
UK launch of Google Nexus One phone delayed
Ronan ShieldsGoogle’s attempt to break into the mobile device market has suffered a setback with the news that its Nexus One handset won’t ship in the UK until late April, according to media reports.
Matt Brocklehurst joins AdMob from Yahoo
Ronan ShieldsAdMob has bolstered its UK team with the appointment of senior Yahoo marketer Matt Brocklehurst to the newly-created role of head of marketing, EMEA, as its proposed takeover by Google awaits approval from US regulator the Federal Trade Commission (FTC).
News Corp ponders Fox Mobile sell-off
Ronan ShieldsNews Corp is considering a sell-off of its mobile properties collectively known as Fox Mobile Group, according to reports.
Vodafone cuts 375 back-end jobs
Ronan ShieldsVodafone has cut its UK workforce by 375 people as part of a strategy to streamline its back-end office staff and boost its customer-facing workforce.
Peugeot invites test drives through mobile campaign
Ronan ShieldsPeugeot has launched a mobile ad campaign to encourage people to book a test drive.
O2 Media chief warns brands not to be blinded by apps
Ronan ShieldsShaun Gregory, MD of O2 Media, has warned brands against getting too preoccupied with marketing their products via mobile apps.