Absolute Radio and Sony Ericsson in FIFA World Cup deal
Ronan ShieldsAbsolute Radio has struck a sponsorship deal with Sony Ericsson that will include online branding and on-air promotional offers around this summer’s FIFA World Cup.
Everything Everywhere CEO outlines digital strategy
Ronan ShieldsEverything Everywhere CEO Olaf Swantee is pinning his hopes on 4G internet services and the proposed joint venture (JV) with O2 and Vodafone to bolster the mobile operator’s role in the UK’s digital economy. Read the full story here.
Everything Everywhere suffers revenue, customer dip
Ronan ShieldsEverything Everywhere, the company formed by the merger of Orange and T-Mobile last year, says revenue fell to £1.72bn in the second quarter despite record smartphone sales.
O2, Orange & Vodafone team up to develop m-payment standards
Ronan ShieldsThree of Europe’s largest mobile operator groups are developing a standardised m-payments logo and terminology in an effort to promote the channel among consumers.
Argos is about to launch an app in response to rising iPhone access
Ronan ShieldsArgos is about to launch its first iPhone app, prompted by a 600% increase in traffic to its website from Apple mobile devices last year.
YouTube generating 2 billion views a day
Ronan ShieldsYouTube is now generating over 2 billion views per day with the average user spending 15 minutes per day on the site according to the video-sharing platform’s latest blog post.
Ad industry acts now to safeguard location marketing
Ronan ShieldsThe online ad industry is rushing to introduce self-regulation for location-based marketing to allay privacy concerns around the billion-pound sector.