The ad watchdog has cleared the car insurance comparison brand Confused.com of charges of degrading women, despite it conceding the spot “included an implied reference to oral sex” and prompting hundreds of complaints.
A new working body is considering the introduction of a new logo that will act as a badge of trust in the industry, one of several measures it’s taking to assure the public online dating sector is a safe way to meet a potential new partner.
Burberry CEO Angela Ahrendts is to join Apple as senior VP of retail and online stores as the iPhone manufacturer aims to redefine its in-store experience.
Google is introducing a level of ‘peer validation’ to its suite of products to improve the ‘word of mouth’ effectiveness of its advertising offering, as advertisers increasingly turn to social ad formats to engage with online audiences.
Camelot’s recent changes to its Lotto game, including the doubling of its price, appear to have disgruntled the public according to YouGov data, but the National Lottery operator insists sales are on the rise.
IAB statistics published this week show UK internet users spend an average of one-in-seven minutes online accessing their social networks, and a separate Twitter study shows much of this is centred around TV. The challenge for marketers is how to balance their budgets accordingly.
The Radio Advertising Bureau (RAB) aims to win over a larger share of marketing budgets by appealing directly to brand finance directors with an econometric data study arguing 20 per cent of all ad spend should be on radio.
BBC Director-General Tony Hall has unveiled a host of upcoming developments including the launch of “digital first” services, a nationwide coding initiative and a series of public discussions, as the under-fire broadcaster seeks “a much closer relationship with audiences”.
Channel 4 will use Facebook’s API tool to integrate Facebook users posts into its on-screen programming as well as monitor user interaction around its TV shows including Made in Chelsea, Sunday Brunch and Channel 4 News.
The average Twitter audience for a live TV show on the social network is 50 times bigger than the number of those tweeting about the show, according to the debut release of Nielsen’s Twitter TV ratings, which suggests TV programmes’ social reach is much higher than previously thought.
The ASA (Advertising Standards Authority) has claimed that more than three-quarters (77 per cent) of registered companies in the online behavioural advertising (OBA) sector may be in breach of transparency guidelines.
UK internet users spend an average of one-in-seven minutes online accessing their social networks, with social ad budgets increasing 53 per cent in the last year helping lift total online ad spend past £3bn, according to the latest IAB digital ad spend figures.
This week saw Facebook launch an ad format that let brands re-engage with smartphone users that have already installed their apps on mobile devices, and this exposes many flawed ideas around how to communicate with audiences on mobile.
A lack of quality ad formats and the only relatively recent consumer uptake of tablet devices is preventing brand advertising budgets from being spent on mobile devices, according to panellists at today’s (3 October) AOP conference.
Facebook seeks to further monetise its mobile audience with the launch of new ad formats that let brands re-engage with smartphone users that have already installed their apps on their mobile phones, but may have stopped using them.