Google and the European Commission appear close to resolving the three-year antitrust investigation into the search giant’s dominance of the online advertising market here, with EU competition chief Joaquin Almunia suggesting a settlement may not be far off.
Mercedes-Benz is continuing its courtship of younger audiences via online and TV channels with a campaign that encourages audiences to ”mash-up” versions of a Tinie Tempah track with car engine noises.
Kia Motors is to be the debut sponsor of the first YouTube Music Awards as the car marque increases use of digital channels as a means of engaging with audiences and the Google-owned video site underlines its merits as a music channel.
Google has updated its terms of service meaning Google account holders’ images will soon appear in ad formats promoting products and services to their friends.
Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist.
Camelot hopes to bolster its ongoing ‘new dawn’ marketing strategy by establishing a more reciprocal relationship with Lotto players and encouraging its retail partners to become more proactive brand advocates.
Joanna Lumley is to star in a series of bizarre TV ads for Sky, where she impersonates characters from hit TV show Game of Thrones to highlight the broadcaster’s array of content available via its TV boxset service.
We’re coming to the end of Social Media Week London, which many mock as an industry-wide mutual back-slapping exercise, but if you pay attention, you can actually learn something. This week I even learnt why marketers should use Google+.
Apple is on a recruitment drive to bolster the UK arm of its iAd business as it holds ongoing talks with UK agencies over potential iAd opportunities for brands ahead of the impending launch of its iTunes Radio service here.
Luxury automotive brands such as Bentley and Jaguar are increasingly using social media to be seen as inclusive by audiences previously put off by the price tags of their cars.
Nissan’s Micra has employed British Olympian Katarina Johnson-Thompson to help promote its Micra range and highlight its “youthful redesign” in the first TV ads in over five years for the model.
National Lottery operator Camelot is preparing its biggest marketing campaign since its launch in 1994 as its prepares to double the price of a Lotto ticket and fundamentally alter its gaming proposition.
Hyundai’s is continuing its campaign to promote its i10 vehicle as a desirable brand, as opposed to a budget consideration, with a TV blitz aimed to win over motorists here.
Posterscope is exploring alternative uses for research body’s Route database by cross-referencing it with third-party sources to help brands target specific audiences out of home.
Google is reported to be exploring alternatives to using cookies to track our online behaviour (for the purposes of serving ads) as a means of safeguarding against consumer privacy concerns. But wouldn’t a well-articulated privacy policy from the marketing industry remove the need to do so?