CBS is kicking off the initial phase of its reprised Look for Longer campaign, asking the public to submit their own cryptic clues that will run in the second phase of the campaign via its audience engagement panel work.shop.play.
More than two-thirds of media agencies have increased their investment in display advertising this year with up to 40 per cent of online display now traded via exchanges or marketplaces, according to a survey by Marketing Week sister brand Econsultancy and the Rubicon Project.
PepsiCo has been confirmed as the first food and beverage partner of Apple’s ad-funded iTunes Radio service.
Blackberry has formally unveiled its latest smartphone device, the Z30, in its ongoing bid to revive its fortunes in the ultra-competitive smartphone market, as the fate of its devices unit remains in question.
Vodafone is calling the app development economy to take a lead from the food industry’s messaging by developing a consistent set of communications over privacy guidelines, according to one of the global operator’s top legal voices.
Google has acquired contactless file-sharing company Bump in a deal estimated to be worth up to $40m, as online media owners compete to offers brands a way to share messaging over the air.
Ford is preparing for next year’s debut of its ‘connected car’ service Sync Applink by bolstering its profile among tech savvy audiences through sponsorship of gadget magazine T3’s annual awards.
Weve the joint venture company between mobile operators EE, O2 and Vodafone is sounding out potential partners to launch an automated display advertising service it hopes will improve the often complicated process of booking mobile campaigns.
John Lewis, Next and Argos all reported solid sales growth in the last quarter, mirroring the latest British Retail Consortium (BRC) figures that suggest the British high street is well back on its way to recovery.
Ladbrokes has reshuffled its marketing team by not directly replacing its recently departed customer experience director and chief marketer Stephen Vowles, instead opting to hand leadership of its digital marketing to Israel-based partner company Playtech, but keeping traditional activity the domain of its UK team.
Audi and Ford gear up to switch to offer traffic and entertainment services in-car.
Twitter has purchased mobile advertising firm MoPub to keep up to date with the dual trends of consumers’ shift towards mobile and online advertisers moving their budgets towards automated trading.
The UK’s leading dating sites have confirmed plans of its much anticipated industry working body aimed at fending off potential consumer concerns over the transparency of the £300m a year market following a series of recent critical exposés.
Pizza Hut has launched the first in a series spoof of online videos starring comedian Paddy McGuinness with the initial execution showing him appointed as ‘chief customer officer’, reflecting its more digitally focused marketing strategy.
Toyota has appointed Chris Hayes (below) to the newly created role of marketing director to head up the manufacturer’s brand and product communications in the UK as part of a wider leadership shake-up.