Nokia effectively limped out of the handset business this week, selling its devices unit to Microsoft for the paltry price-tag of £3.12bn – when you consider the heights it once scaled. Brands everywhere need to heed its lesson.
Audi has appointed Andre Konsbruck as its new UK brand director as it unveils a new multi-million pound TV campaign to promote the launch of its RS 6 Avant model.
Telefonica and Mozilla are banding together launching a campaign to challenge Apple’s dominance of the mobile web, with brands such as the Financial Times already experimenting with their alternative suggestions to mobile apps.
Marketers’ confidence in the performance and prospects for their business is five times higher than 12 months ago as improvements in the wider economy fuel optimism but doubts remain over their ability to influence colleagues, according to a report by the Chartered Institute of Marketing (CIM).
EBay’s online listings site Gumtree is poised to launch a TV campaign to persuade UK car dealerships to sell on the site and build consumer awareness of the portal as an alternative to sites such as Auto Trader.
McLaren is looking to bolster its footprint in the crucially important BRIC markets where high proportions of the population don’t speak English as a first or second language, by localising its branded content.
YouTube has released the top 10 most watched viral video ads in the UK from August with NBC capitalising on differences in American and British interpretations of ”football” to take the top spot. Below are the top 10 ads in order.
Mobile payments and NFC are in need of a rebrand if they are to scale more effectively, according to Tony Moretta, the top marketer at mobile operator joint venture Weve.
High street retailer Monsoon aims to improve the efficiency of its online marketing budgets by cutting back on the amount of commission payments it hands over to affiliate marketing partners.
A tongue-in-cheek Daily and Sunday Mirror campaign celebrating the upmarket tabloid’s redesign and pokes fun at the Sun’s Page 3 models has proven too close to be bone for tube operator Transport for London (TfL).
In her first major campaign since joining as Camelot’s marketing director in May, Sally Cowdry speaks to Marketing Week on the “duality of the challenge” of both changing the Lotto’s gaming offering, while simultaneously upping its price.
Google hopes to convince brands it as a force to be reckoned with on social media, announcing it has more deeply integrated its Google+ service into its core search proposition, as well as video-sharing site YouTube.
Honda Europe is overhauling its SEO strategy to support the upcoming launch of its Civic Tourer vehicle in the New Year as a response to some of the latest Google search algorithm updates.
The term ‘native advertising’ is one that’s fast becoming one of the de-rigueur marketing phrases of 2013, as brands seek ever-more sophisticated ways of penetrating the psyche of audiences in the UK, where many people claim to be resistant to all forms of advertising – at least on a conscious level.
Turkish tourism chiefs are preparing to launch a global campaign that highlights the country’s rapid economic growth as well as its heritage and tourist attractions.