Ad land’s obsession with youth will come at a cost
Ryan WallmanDiscrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
Discrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
Creativity can be a mercurial concept so in order to make the biggest impact there are three steps marketers should take.
KFC’s FCK ad shows that playing around with your logo in ads benefits both brand-building and sales objectives, argues creative director Ryan Wallman.