The annual technology festival is no longer the domain of digital specialists, there’s plenty to note for traditional marketers too, says Sara Holt, digital marketing director in Lego’s global marketing and product development team.
The cereal brand is launching a new marketing campaign, Any-Which-Way-A-Bix, to combat a decline in cereal sales and tap into the trend to personalise food.
Story of my CV: Performance marketing specialist Stuart Brann caught the startup bug early on in his career before taking his digital skills to more traditional financial services players like Barclaycard and TSB.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Artificial intelligence is a fast-developing field whose impact on the customer experience has until recently seemed largely theoretical, but now the real-life uses of AI by brands are ramping up.
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