The annual technology festival is no longer the domain of digital specialists, there’s plenty to note for traditional marketers too, says Sara Holt, digital marketing director in Lego’s global marketing and product development team.
Brands need to realise the huge benefits that influencer marketing can bring, says Influencer Champions’ Gary Knight.
In it’s new childhood obesity strategy the government is proposing pricing promotion bans and a 9pm watershed, but lengthy consultations means both those for and against new rules are wary as what the impact will be on both the food and drink and ad industries.
We arm you with all the marketing stats that matter this week including better allocation of spend could generate an extra $45bn profit for brands and UK advertising to surpass £20bn in 2019.
Since launching online in 2014, Glossier has attracted a legion of hardcore fans with its straight-talking approach to beauty that shuns “stale retail” in favour of complete customer centricity.
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
