The annual technology festival is no longer the domain of digital specialists, there’s plenty to note for traditional marketers too, says Sara Holt, digital marketing director in Lego’s global marketing and product development team.
Healthy body, healthy mind is the philosophy at stock photography site Shutterstock, which focuses its wellbeing strategy on promoting understanding and inclusivity.
Catch up on all the week’s big marketing news including the crackdown on gender stereotyping in advertising, the latest IPA Bellwether report and Greggs’ plans for home delivery.
It’s difficult to create true differentiation today, but even in online-only industries you still need brand marketing to make performance marketing effective.
The food-on-the-go brand’s CEO Roger Whiteside says Greggs is looking to expand its digital ambitions with plans for mobile ordering, click-and-collect and a possible move into the delivery sector.
Register and receive the best content from the only title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.
