The annual technology festival is no longer the domain of digital specialists, there’s plenty to note for traditional marketers too, says Sara Holt, digital marketing director in Lego’s global marketing and product development team.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers need to be confident enough to turn challenges to their advantage, rather than airbrushing out their imperfections and claiming extravagant benefits.
Some 60% of brands are missing the opportunity to truly engage consumers by failing to measure the impact on society of their purpose campaigns.
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
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