Steve Barr, Head of customer insight and planning, Acquity

Head of customer insight and planning, Acquity

Improving loyalty in a down-turn

Steve Barr, Head of customer insight and planning, Acquity

Focus on your best customers is something I hear a lot and especially so when times are hard. The mantra moves from acquisition is everything to retention is all. Typically, someone notices that key metrics – net new customers, cost per sale, etc – are deteriorating. While the acquisition process hasn’t changed, the quantity or […]

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