Coke Zero introduces new strapline
Suzanne BearneCoke Zero has introduced the strapline “taste the possibilities” with the launch of its latest ad campaign.
Adidas names Daley as ambassador
Suzanne BearneAdidas has appointed Olympic diving hopeful Tom Daley as the face of its forthcoming advertising campaign for its Body Care toiletries range.
Skyn makes global ad debut
Suzanne BearneCondom brand Mates is preparing its first global campaign to promote the launch of its new Skyn brand on Valentine’s Day, as it sets ambitious plans to become the world’s biggest premium condom brand.
Orange makes tablet debut
Suzanne BearneOrange has become the latest entrant to the burgeoning tablet market with the launch of an own-branded Android tablet. Read the full story here.
Ryanair “sexist” ad banned
Suzanne BearneA “sexist” Ryanair ad featuring cabin crew staff in their underwear has been banned for being sexually offensive and likely to cause offence.
Debenhams explores mobile payments
Suzanne BearneDebenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time. Read the full story here.
Spotify hits 2.5m paying subscribers
Suzanne BearneSpotify has announced that it has signed up 2.5m paying subscribers, driven by its recent partnership with Facebook. Read full article here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.
Vimto to launch Weight Watchers branded drinks
Suzanne BearneVimto owner Nichols has signed an exclusive deal with Weight Watchers to launch a range of soft drinks under the slimming programme’s brand.
Wickes trials first smaller concept store
Suzanne BearneWickes is introducing smaller store formats on the high street as part of the DIY retailer’s wider plans to test new revenue streams.
Castrol renews partnership with Ronaldo
Suzanne BearneCastrol has extended its contract with Real Madrid and Portugal star Cristiano Ronaldo for a further two years.
Sainsbury’s airs final Jamie Oliver ad
Suzanne BearneSainsbury’s has launched its final ad starring Jamie Oliver, signaling the end of the 11-year partnership between the grocer and celebrity chef.
HMV opens first tech store
Suzanne BearneHMV has opened its first dedicated consumer technology store in London as the music retailer forges ahead with its push on electronic devices and accessories.
‘Britons do not want to engage with brands via social media’
Suzanne BearneSix out of ten Britons (61%) do not want to engage with brands through social media, leading to brands creating “mountains of digital waste” according to a global study. Read full article here.
Third of 18-24-year-olds turn to Facebook for news
Suzanne BearneNearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research. Read full article here.
It was a mistake to keep the MySpace brand, admits former CEO
Suzanne BearneFormer MySpace CEO Michael Jones has said that the ailing social network should have relaunched as an “entirely new brand”. Read article here.