Tesco and Cancer Research UK end sponsorship deal
Suzanne BearneCancer Research UK is on the hunt for a sponsor for its Race for Life fundraiser after its 10-year partnership with Tesco is set to come to an end.
Retail sales fall in August
Suzanne BearneUK retail sales dropped in August as consumer confidence and high inflation continued to be felt, according to the British Retail Consortium.
Autoglass invites general public to star in TV ad
Suzanne BearneWindscreen repair firm Autoglass has become the latest brand to give customers the chance to star in its next TV ad.
One Direction becomes brand for first single
Suzanne BearneSimon Cowell’s record company Syco Music has launched an international campaign to promote the debut single from The X Factor boyband One Direction as part of the music company’s strategy to position artists as well-known household brands.
Twiggy encourages M&S customers to recycle
Suzanne BearneMarks & Spencer has turned to model Twiggy to front its latest Oxfam recycling initiative as it aims to encourage customers to bring in 400,000 clothes in one day.
Allinson rebrand reclaims its Victorian heritage
Suzanne BearneBread and bakery brand Allinson is returning to its Victorian roots with a rebrand aimed at boosting consumer awareness of its products.
M&S injects Hollywood glamour to ad campaign
Suzanne BearneMarks & Spencer has enlisted Hollywood actor Ryan Reynolds and model and actress Rosie Huntington-Whiteley as the new faces of its autumn fashion campaign, as the retailer looks to attract a younger market.
Sainsbury’s and Asda support riot-hit communities
Suzanne BearneAsda, Sainsbury’s and Greggs are among businesses that have signed up to a charity initiative to support communities affected by last month’s riots.
Food and drink industry slams obesity report
Suzanne BearneThe food and drink industry has slammed a new report which suggests that the Government should implement tough action including a tax on unhealthy food in a bid to tackle rising levels of obesity.
Dame Kelly and Tesco sport a new range
Suzanne BearneTesco has collaborated with Dame Kelly Holmes to design a range of sports clothing and exercise equipment.
Lego Heroes take on TV
Suzanne BearneLego is rolling out an ad campaign across the Cartoon Network as part of the launch of its first-ever Heroes Factory brand.
Chevrolet names new UK marketing chief
Suzanne BearneChevrolet has promoted Rebecca Lawman to the role of marketing manager for the UK, replacing Les Turton who took up a new position with the US car brand in June.
KFC introduces in-store health leaflets
Suzanne BearneKentucky Fried Chicken (KFC) is introducing nutritional leaflets in its restaurants to try and bolster its credentials as a responsible food chain.
Unilever and Barry M give handbags to fans
Suzanne BearneUnilever-owned brand Impulse has joined forces with cosmetics brand Barry M to launch a social-media led campaign in a bid to engage with their target audience of 16-24 year-olds.
Women’s football league puts fans in control
Suzanne BearneThe Football Association is putting fans in charge of key decisions on its new semi-professional women’s football league The FA WSL as it looks to engage with young people.