Soft drinks industry thrives despite tough economy
Suzanne BearneThe soft drinks industry enjoyed its fastest annual growth rate in seven years last year, fuelled by a strong performance from sports and energy drinks.
The soft drinks industry enjoyed its fastest annual growth rate in seven years last year, fuelled by a strong performance from sports and energy drinks.
Holland & Barrett has become the latest retailer to roll out a loyalty programme.
Most parents believe that children are under pressure to grow up too quickly, with many blaming celebrity culture, adult-style clothing and music videos, according to new research.
Debenhams has taken steps to increase its global sales by creating the new role of international ecommerce marketing manager.
Young fashion retailer Jack Wills has been slammed by the advertising watchdog for showing images of a sexual nature and partial nudity in its clothing catalogue.
New Look has launched a transactional mobile site to take advantage of the growing number of people accessing its website through handsets.
Hovis is launching a £3.5m ad campaign starring Hovis farmers to promote its positioning of using 100% British wheat.
The Advertising Standards Authority (ASA) has drafted in Lynsay Taffe as director of communications, marketing and public affairs.
More than a third (40%) of chief marketing officers are unhappy with the “erratic” performance of their brand loyalty programs, according to a report by Forrester.
Advertising rule chiefs have set out guidelines aimed at reducing the number of consumer complaints about misleading “airbrushed” cosmetic ads.
Coca-Cola, McDonalds and Adidas are among major brands that will be able to bid on an eBay-style platform to secure outdoor advertising space for the London 2012 Olympics from today (4 April).
Mail Online remains the most popular UK newspaper website, with a daily average of 2.24m unique browsers in March, according to the first ABCE results since News International withdrew fom the monthly report.
Yahoo has won the exclusive UK rights to show highlights of the English Premier League online for the next three seasons (2010-13).
News International has suspended its membership to web traffic measuring firm ABC Electronic following its announcement it will introduce paywalls in June.
The Times and The Sunday Times will start charging for access to their online content from June, charging £1 for a day¹s access or £2 for a weekly subscription, News International has announced.