Yahoo’s European mobile head leaves
Mitch Lazar, Yahoo’s European Mobile MD, is to leave the company after four and a half years.
Three looks to reverse ‘brand rejection’ with launch of ‘premium and playful’ campaign
The mobile provider wants to “grow up” while maintaining its humour-driven approach to change perceptions and appeal to high value customers.
Marketing budgets rise at weakest pace in nearly three years
The latest IPA Bellwether report reveals more than 60% of marketers made no change in total marketing spend in the third quarter, highlighting indecisiveness and risk-aversion.
Marketoonist on marketing technologies
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist hereMa
Marketing Academy Fellowship open for applications
The free nine-month programme is aimed at developing senior marketers into senior management and board positions.
