Yahoo’s European mobile head leaves
Mitch Lazar, Yahoo’s European Mobile MD, is to leave the company after four and a half years.
Unilever, Apple, Cannes Lions: 5 things that mattered this week and why
From Unilever’s Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week.
P&G: If you aren’t doing multicultural marketing, you aren’t doing marketing
Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole audience.
‘Strategy will soon be assessed on predicted outcomes, not retrospective results’
Sponsored by The Leading Edge
In the future, creative ideas will be accompanied by business forecasts, predicts The Leading Edge’s Chris Paxton.
Nike challenges Chinese stereotypes, Benetton slammed for migrant ads: International round-up
Plus Adidas delivers free footballs to Indian children through interactive campaign and Apple is fined AU$9m for refusing to repair faulty iPhones.
