Staff have mixed reactions to going back to the office so marketing leaders will need to be adaptable to ensure the best ideas keep on flowing, as Marketing Week discovered during a video panel discussion hosted in partnership with Smartsheet.
The B2B technology giant had a perception problem, being thought of as a brand for big enterprises, so it took to Facebook Messenger to drive new consideration from SMEs.
A celebrity influencer cook-off series empowered KFC to tap into the rise in social media usage and challenges between friends during lockdown, to reinforce its brand and avoid going silent.
New rules allowing brands to become part of a radio show’s content, the growth of online stations and rising numbers of listeners tuning in are why the wireless is well on the road to recovery.
Real-time bidding lets companies target specific online audiences at certain times. Sean Hargrave discovers how it is letting brands reach exactly who they want with increasingly creative ads, while saving a lot of money
Improved analytics tools can let brands really dig deep into data on the people visiting their sites and help them tailor activity to reach the most fruitful consumers.