The rise of automation in market research
Brands are increasingly turning to automated research techniques to prune the market of poor methodologies, toxic panels and anecdotal results, but there will always be a need for human analysis.
Build the marketing team of the future
In partnership with Adobe
Marketing teams of tomorrow will need people who are curious, flexible and have a mix of commercial and technical skills, according to panellists at Marketing Week’s Vision 100 roundtable in partnership with Adobe.
Why Saga and Bestway Group use mail to speak to retirees
Sponsored by Royal Mail
As people live longer the number of retired consumers grows, so brands must find effective ways to engage with an audience that still regards opening the post as an important part of their daily routine.
Why brands are targeting empty nesters with traditional direct mail
Sponsored by Royal Mail
Freesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.
Making direct mail a family affair
Sponsored by Royal Mail
The smartphone is an essential part of modern life for busy families and brands can utilise this when devising and running direct mail campaigns.
Top tips on using direct mail to engage with couples
Sponsored by Royal Mail
People who are in a relationship and have moved in together provide marketers with somewhat of a conundrum. Marketing Week looks at how brands can better target this broad life stage.
Why brands are honing the art of frugal innovation
Brands are harnessing the power of ‘frugal innovation’ to create value by working smarter with fewer resources, while improving the customer experience.
How brands can use door drops to reach young adults
Sponsored by Royal Mail
Young adults who share accommodation but are not related or in a relationship are a tricky group for marketers to reach, which is why unaddressed mail can be very influential.
Creative direct mail boosts brand engagement among younger consumers
Sponsored by Royal Mail
For young adults living at home with their parents, receiving mail in the post is a novelty in a world where most of their communication is digital, reports Steve Hemsley.
How to ensure value for money from mobile
Smartphone usage is at an all time high but how can brands measure the effectiveness of mobile activity to ensure they are getting value for money?
How ad tech is transforming media buying
Sponsored content
Advertising technology platforms are now so pervasive that specialist expertise is needed to achieve maximum value from media buying. At a roundtable sponsored by AdRoll, marketers and media agencies debated where brands should look for help.
Brands need to ensure their designs are age-agnostic
Brands could be missing out on valuable sales by failing to attract consumers across multiple generations, so is taking an age-agnostic approach to product design the answer?
John Lewis, Disney & Morrisons: 5 things that mattered this week and why
Catch up on all the important marketing news from the week including Disney’s bid for digital ad dollars and John Lewis’s focus on social media.
Uber brand takes another hit as it loses London licence
Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.
Corona, Innocent and AEG on what it takes to launch a music festival
As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.
How university partnerships are helping brands attract the best talent
Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.
