Being made redundant can knock your confidence and make you doubt your abilities. But the advice from those who have experienced it is to start networking, reassess you career direction and come back stronger.
If a new political party established by The Independent Group is to succeed, it will need to build a strong and consistent brand, which is focused on key policies rather than individual faces and speaks to voters beyond London.
Fewer than half of marketers provide an experience that meets what customers expect, new data shows, but the highest performers are leading cross-functional efforts to improve personalisation and real-time response.
Artificial intelligence is a fast-developing field whose impact on the customer experience has until recently seemed largely theoretical, but now the real-life uses of AI by brands are ramping up.
From discovery of new products to customer care, today’s customer journey is more complex than ever. In this competitive landscape, brand success is centred on meaningful, one-to-one interactions.
Black Friday is one of only two sales a year for fitness brand Gymshark, and for last November’s promotion its finely tuned timing and stand-out creative led to a huge influx of sales via Instagram.
Brands are breaking free from one-category products that limit growth and innovation and are taking advantage of consumers’ eagerness to experiment.
M&M’s saw the benefits of taking an unfamiliar approach to mobile advertising, in a Facebook campaign that boosted sales by more than a third.
With consumers demanding ever more immediate communication from brands, Facebook’s Messenger is now one of the customers’ favoured methods for interacting with the Dutch airline.
The most successful brands in a future of increasing connectivity will be those that give people a reason to engage and make every channel work to improve the customer experience.
Direct mail is experiencing something of a renaissance, with innovation and more robust measurement giving this traditional medium a new lease of life.
From neuro-research and behavioural economics to sensory insight and even programmatic, Marketing Week explores the latest techniques for market research.
Adidas is changing the way it works internally and with agencies so it can focus better on its media and marketing strategies and look after the long-term health of the brand.
The move comes as the mobile operator reveals its 5G roll-out and tie-up with cloud gaming company Hatch as it hopes a focus on services will help it win in the battle for customers.
Pret has bought its high street rival Eat as it looks to service growing demand for vegetarian and vegan options.
The bank is trying to tackle the “huge” financial confidence gap between men and women with a campaign that apologises for past behaviour and promises to smash stereotypes, but it’s already proving polarising.
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