Steve Hemsley

data harvest
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Data collection gets innovative

Steve Hemsley

Brands are looking at ever more innovative ways to collect consumer data – from QR codes attached to gravestones to vending machines that inform future fizzy drink flavours, but consumers are demanding a fair exchange for their information.

Coca-Cola

Bringing a brand to life

Steve Hemsley

Social video can be a cost-effective route to building relationships and conversations with consumers locally and internationally – but the content and concept must be clever and relevant, finds Steve Hemsley.

Big is beautiful

Who says big can’t be beautiful?

Steve Hemsley

Organisations that fail to take big data seriously will not only be at a competitive disadvantage, but also less innovative and productive and unable to offer their customers the added value they crave.

robot

Computer says ‘no’, but does anyone agree?

Steve Hemsley

Technology may be essential for analysing consumers’ online habits but can it really predict the erratic nature of human behaviour and thoughts? There are fears that marketers are failing to trust their own gut instincts and putting too much reliance on data analytics.

computer

Ecommerce: making online shopping unique

Steve Hemsley

Personal shopper: ecommerce is witnessing a data-driven collision between content and commerce as an increasing number of branded websites turn to curation techniques to make online shopping a deeply individual activity

More Than

Joining the search

Steve Hemsley

While brands seem to have been slow to make the connection between offline activity and online search, consumers haven’t. Steve Hemsley looks at how companies can link all marketing to boost onand offline sales.

Different strokes

Steve Hemsley

Steve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country

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Free content drives digital penetration

Steve Hemsley

Viewers may be replacing traditional TV channels and DVDs with on-demand content, but research seen exclusively by Marketing Week reveals the tipping point will not come until marketers pitch digital viewing as a value-for-money experience. While downloading films and TV shows is something done by more than half the UK population, research exclusive to Marketing […]

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Integration can give messages personal touch

Steve Hemsley

Five DM specialists discuss developments in the sector that are leading to digital and traditional campaigns delivering ever-higher response rates. The panel Peter Wilton (PW)Head of brand and marketing communications, Lloydspharmacy Philip Price (PP)Head of brand marketing, P&O Cruises Marc Michaels (MM)Director of direct and evaluation, COI Chris Combemalem (CC)Executive director at DMA UK Adam […]

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