Steve Hemsley

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Voucher growth defies loyalty critics

Steve Hemsley

Loyalty rewards are a key factor in attracting consumers but as it is now much easier to find offers, brands need to innovate to keep their customers. And with a savvy younger generation of shoppers who know what they want, retailers need to work harder to earn loyalty.

Customer loyalty Match.com

How brands can build love and loyalty

Steve Hemsley

It has never been so difficult for brands to retain loyalty from business customers and consumers alike. Service, ease of doing business and the number of touchpoints involved can all combine to encourage people to stick with, or switch from, a brand creating several challenges for senior marketers.

data harvest
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Data collection gets innovative

Steve Hemsley

Brands are looking at ever more innovative ways to collect consumer data – from QR codes attached to gravestones to vending machines that inform future fizzy drink flavours, but consumers are demanding a fair exchange for their information.

Coca-Cola

Bringing a brand to life

Steve Hemsley

Social video can be a cost-effective route to building relationships and conversations with consumers locally and internationally – but the content and concept must be clever and relevant, finds Steve Hemsley.