Steve Hemsley

Robbie Williams
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How streaming can transform music marketing

Steve Hemsley

New music streaming sites such as Electric Jukebox have created a complex marketplace, both complementing and competing with commercial radio and brands’ own streaming platforms, so marketers have more to think about than curating a playlist.

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Content marketing must showcase brand values

Steve Hemsley

Content marketing can lose focus on a brand’s core purpose if marketers overemphasise editorial independence and assume their offerings are not interesting enough. Strongly communicated brand values and reflecting customers’ needs should lead to interesting and effective content.