Steve Hemsley

Different strokes

Steve Hemsley

Steve Hemsley examines how marketers try to build up detailed data by differentiating research strategies from country to country

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Free content drives digital penetration

Steve Hemsley

Viewers may be replacing traditional TV channels and DVDs with on-demand content, but research seen exclusively by Marketing Week reveals the tipping point will not come until marketers pitch digital viewing as a value-for-money experience. While downloading films and TV shows is something done by more than half the UK population, research exclusive to Marketing […]

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Integration can give messages personal touch

Steve Hemsley

Five DM specialists discuss developments in the sector that are leading to digital and traditional campaigns delivering ever-higher response rates. The panel Peter Wilton (PW)Head of brand and marketing communications, Lloydspharmacy Philip Price (PP)Head of brand marketing, P&O Cruises Marc Michaels (MM)Director of direct and evaluation, COI Chris Combemalem (CC)Executive director at DMA UK Adam […]

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Once bitten…

Steve Hemsley

As a stand-off develops between Apple and publishers over access to subscriber data, could the love affair with the iPad begin to turn sour? By Steve Hemsley

Nestlé’s recent Aero Caramel relaunch applied the latest interactive screen technology

Things that make you go OOH!

Steve Hemsley

As technology costs fall, innovation is inspiring ever-more adventurous digital out-of-home ad campaigns across the UK. Out-of-home media is no longer just a case of choosing a single format to target consumers. Marketers can now take their pick from an array of technology when thinking about their campaigns, as shoppers who have just witnessed the […]

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