Even though marketing is supposed to be one of the most creative and innovative industries there is, leadership tends to be very static and traditional. Change is needed to save our industry.
The programme will be based in New York and includes three residential boot camps, as well as individual mentoring.
LinkedIn’s ‘number one voice in marketing’ talks to Marketing Week editor Russell Parsons about the importance of people and creativity in digital transformation.
Perceived wisdom might suggest procurement would be keen to in-house more creative and media, but many are concerned about the impact this could have on the quality of work and level of talent working on it.
To cope in a volatile world, marketing leaders must be prepared to embrace change and feel able to ask for help, according to Diageo CMO Syl Saller.
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