Even though marketing is supposed to be one of the most creative and innovative industries there is, leadership tends to be very static and traditional. Change is needed to save our industry.
ITV boss Carolyn McCall wants advertisers and viewers to see the UK’s largest commercial broadcaster in a new light – less cosy, more front foot, and ready to win those all-important ad dollars and eyeballs.
The retailer’s innovative campaign featuring 80 date-stamped ads helped boost brand perceptions, sales and awareness of its delivery services.
The Hoxton hotel group has just opened its first hotel in the US and has a rapid overseas expansion plan in the pipeline, which CMO and former Nike marketer Martina Luger says will be driven by culture.
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