Even though marketing is supposed to be one of the most creative and innovative industries there is, leadership tends to be very static and traditional. Change is needed to save our industry.
Former Heineken and Sainsbury’s marketer Sarah Warby warns marketers against trying too hard to relate everything back to ROI or risk looking “like an idiot” in front of finance.
We arm marketers with all the numbers they need to tackle the week ahead.
Philippa Snare, Facebook’s head of EMEA marketing, says marketers must aim higher because their resilience and experience means they are in a great position to lead successful businesses.
By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the rest of its communications.
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