The UK’s biggest brand movers: Restaurants and pubs boosted by reopening
Shira FeuerWith outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
What to consider when adopting a test-and-learn approach
Shira FeuerWhat are the benefits of adopting a test-and-learn mindset and how can it be done effectively?
Digital is a downstream discipline
Shira FeuerBrands need big ideas to earn fame, but even though most media spend goes on digital, digital agencies are not set up for creative excellence.
Can brands help football heal after European Super League debacle?
Shira FeuerThe collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.