The Festival of Marketing launches effectiveness event
Shira FeuerMark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
Domino’s merges digital and marketing teams
Shira FeuerFormer Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
How DTC brand Thinx tackled taboos and censorship with first TV campaign
Shira FeuerDirect-to-consumer brand Thinx challenged people to think differently about menstruation.
Channel 4, LinkedIn, Clarins: Everything that matters this morning
Shira FeuerGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.