Coca-Cola demands its brands ‘earn the right’ to raise prices
Shira FeuerCoke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Marketing trade bodies lament government’s ‘missed opportunity’ to address skills crisis
Shira FeuerFollowing today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
How to foster engagement and loyalty without compromising on price
Shira FeuerBy associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
Ritson and Hegarty endorse effectiveness of cinema in new global campaign
Shira FeuerWith audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.