The best B2B marketers are clear about customer needs, measure their impact effectively and, most importantly, are able to support and influence colleagues to deliver commercial results, according to new research by business agency Omobono.
Marks & Spencer is on the hunt for a new agency for its clothing and home division in the latest sign that the retailer is seeking to differentiate its two business units.
We arm marketers with all the numbers, statistics and data they need to prepare for the week ahead.
Mieke Stones took a three-month sabbatical from her role as head of marketing at London Sport to cycle from Holland to Portugal last year, which not only improved her mental health but boosted her confidence as a marketer. As told to Charlotte Rogers.
The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.
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