Seb Joseph

McDonald’s taps startups to bring urgency to plans to digitise stores

Seb Joseph

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McDonald’s is looking to technology start-up space to help source social media and mobile marketing ideas on how to digitise its restaurant experience across Europe.

How to be a family friendly brand

Seb Joseph

John Lewis, Pizza Express and Ikea have been named the UK’s most family friendly brands according to Mumsnet but the majority of companies are failing to win over the demographic.

ISBA: ‘Don’t blame procurement for ad budget cuts’

Seb Joseph

Procurement’s growing influence on advertising budgets is not solely to blame for the tougher cost-controls many marketers now face in an industry straining to generate greater value from their investments, according to a report by advertising trade body ISBA.

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