ITV commercial chief Fru Hazlitt steps down
ITV’s commercial director Fru Hazlitt is to leave after more than four years for personal reasons.
Visa demands ‘more forthright comms’ from FIFA to combat corruption scandal
Visa has become the latest sponsor to condemn FIFA’s response to recent corruption charges, following Coca-Cola’s move to protect its brand from the fallout by demanding more “forthright” communications from the beleaguered organisation.
Everton FC looks to score a single customer view in personalisation push
Everton FC is looking to personalise all its communications to fans, pulling together all its data into a single customer view in the hope of making each successive campaign more relevant.
Oreo YouTube ads the first to be banned for ‘unclear’ vlogger tie-up
Brands using popular online content creators have been delivered sobering news this morning after a YouTube campaign for Oreo featuring some of the platform’s top content became the first to be banned for not being clearly labeled as a promotion.
Amazon and Royal Mail unite for Post Office click and collect service
Amazon is partnering with the Royal Mail to allow shoppers to collect packages from their local Post Office in a move that further expands the online retailer’s click and collect locations across the UK to over 16,000.
Coca-Cola slams ‘disappointing’ World Cup bidding report
Coca-Cola has moved to distance its sponsorship of FIFA from the controversy swirling around the organisation’s handling of corruption accusations, slamming the efforts as “disappointing”.
Team Sky spotlights ‘dark social’ to target ‘next fans’ beyond earned media
Team Sky is starting to put a commercial value on those potential fans engaging with sponsored content outside its own earned media channels, shining a spotlight on the so-called “dark social” traffic the advertising industry is struggling to measure.
Man City unlocks perimeter board potential with regionalised digital drive
Manchester City is to become the first Premier League to allow sponsors to adorn pitch-side boards with localised creative using technology that replaces in-stadium advertising in live broadcasts.
McDonald’s taps startups to bring urgency to plans to digitise stores
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McDonald’s is looking to technology start-up space to help source social media and mobile marketing ideas on how to digitise its restaurant experience across Europe.
Celtic FC strikes the UK’s first ‘full-scale’ Wi-Fi-stadium commercial deal
Celtic FC has become the first club in the UK to commercialise its high-density Wi-Fi network, signing up Unibet as its first major backer in a deal hopes kickstarts efforts advertiser interest in the benefits of being able to target fans with real-time promotions during matches.
How to be a family friendly brand
John Lewis, Pizza Express and Ikea have been named the UK’s most family friendly brands according to Mumsnet but the majority of companies are failing to win over the demographic.
Apple to sell iAds programmatically to jump-start stalling mobile ad business
Apple is to let advertisers purchase mobile app inventory through programmatic buying as it seeks out new ways to make its advertising ecosystem more accessible.
One globe-trotting marketer on never getting ‘too comfortable’
Anna Chokina has worked in Russia, America and the UK at world-renowned brands including P&G, L’Oreal and PepsiCo, but last year took on her first truly global role as vice-president of global face care and personal care at Avon.
Thomas Barta: To instigate change, first you must prove yourself
As a marketer you can only instigate change if you have a proven track-record and people believe in your ability – it’s about building up credit.
Marketoonist on the 5 stages of digital transformation
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Helen Edwards: Vision and purpose should stand above commercial considerations
Asking whether purpose will increase market share is the wrong question. But brands all have a deep-seated vision, which marketers should dust off and use to inspire their approach to innovating for, and engaging with, consumers.
