Cadbury joins Shazam for ITV Games push
Seb JosephCadbury is launching a Shazam-enabled TV advert as part of its Olympic consumer campaign, one of the first to exploit the tie-up between ITV and the music app.
Mars signs Eva Longoria for global ad push
Seb JosephMars has signed Desperate Housewives star Eva Longoria to front a global campaign that repositions its Sheba range as a brand that appeals to the emotional rather than the nutritional value.
MasterCard readies e-wallet services
Seb JosephMasterCard is launching a digital payment tool, Paypass Wallet, that it says will connect digital wallets from other brands in a bid to “simplify” the shopping experience and accelerate the take up of digital payments.
Manchester City announces Nike deal
Seb JosephManchester City has announced a six-year kit sponsorship deal with Nike in a bid to raise the club’s global profile in football.
Havana Club readies global experiential push
Seb JosephRum brand Havana Club is to launch a series of pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.
Amazon to crowdsource original TV shows
Seb JosephAmazon is to turning to crowdsourcing to produce a raft of comedy and children’s TV shows for its online video streaming service as it steps up efforts to produce its own content.
Facebook readies marketing roadshow for IPO
Seb JosephFacebook is expected to start marketing its shares to investors as soon as next week ahead of the company’s stock market flotation on 18 May.
Euro 2012 sponsors step out of London Olympics’ shadow
Seb JosephUEFA Euro 2012 sponsors Carlsberg, Orange and Castrol are all focusing their activity around this summer’s tournament on social media to avoid being overshadowed by the likes of Coca-Cola and McDonald’s, which are also sponsoring the London Olympics.
Bauer to launch ‘intelligent’ men’s mag
Seb JosephBauer Media is hoping to take on Condé Nast’s Wired magazine with the launch of an “intelligent” men’s monthly that it believes will give brands an opportunity to target a broader range of readers than its other men’s titles.
Courvoisier unveils £15m marketing strategy
Seb JosephCourvoisier distributor Maxxium UK is to invest £15m in marketing the brand this year in an effort to capitalise on the rise in popularity of cocktails and attract young adult drinkers to the cognac category.
Carling launches £2m Zest campaign
Seb JosephMolson Coors is to launch a £2m music-themed marketing campaign for its seasonal beer Carling Zest as it looks to raise the profile of the beer in the run-up to summer.
P&O Cruises sets sail with anniversary campaign
Seb JosephP&O Cruises, the Carnival Corp-owned cruise line, is to mark its 175th anniversary with a marketing campaign to promote the level of trust its consumers have in it.
England football team raves in Paddy Power viral
Seb JosephPaddy Power shines a light on what a team bonding session for the England football squad may look like with the latest viral in its ‘We Hear You’ campaign.
Pepsi teams up with Nicki Minaj for global ad
Seb JosephPepsi has partnered with RnB singer Nicki Minaj to front the first TV advert under its global ‘Live for Now’ global music campaign.
Paddy Power spoofs goal-line technology
Seb JosephPaddy Power is courting controversy yet again with its latest YouTube advertising campaign in which it pledges to ‘fit’ all the ‘hot’ women in Poland and Ukraine with goal-line technology to improve the England team’s chances of victory at next month’s Euro 2012.