App demand boosts mobile ad revenues
Seb JosephBrands are expected to spend £305.4m on mobile marketing in the UK during 2012 due to the rising popularity of apps, a new report reveals.
Coca-Cola to gauge social value of its marketing
Seb JosephCoca-Cola is to measure the social impact its London 2012 Olympic Games Sponsorship activity is having on communities around the world, a move that comes days after the company was criticised by a medical body for sponsoring the Olympics.
Tumblr to start selling ads
Seb JosephBlogging site Tumblr is to start selling advertising as it looks to create a sustainable source of revenue for future growth.
Coke inks deal with Spotify to boost music
Seb JosephCoca-Cola has signed a deal with Spotify that will see the music streaming service develop a range of apps for the soft drink maker as it looks to become “an established music brand”.
Burger King to overhaul customer experience
Seb JosephBurger King Corporation is to improve the speed of service and quality of food at restaurants by rolling out a nationwide customer insight programme, as it looks to gain market share from rival McDonald’s.
Airlines ramp up social media efforts
Seb JosephAir New Zealand, KLM and Emirates are all ramping up their social media activity in a bid to boost engagement with UK travellers and gain deeper insight of holiday trends.
Coca-Cola hails marketing for profit boost
Seb JosephThe Coca-Cola company has credited its decision to reinvest efficiency savings into brand building initiatives for helping to lift first quarter net profit by 10%.
Greggs launches breakfast push
Seb JosephGreggs is introducing its first ever brand character as part of a £1m marketing campaign to promote its coffee and breakfast services.
Facebook boosted by surge in ad rates
Seb JosephThe cost of advertising on Facebook has risen despite a decrease in click-through rates on ads hosted on the social network, a new study reveals.
Premier League plans anniversary campaign
Seb JosephThe Premier League is partnering with sponsors such as Sky Sports and ESPN to launch marketing activity celebrating its 20th anniversary.
Brands get patriotic for Jubilee celebrations
Seb JosephHovis, Heinz, Mcvitie’s and Schweppes are launching separate marketing campaigns for their flagship brands in a bid to exploit the patriotism that will swell from this summer’s Jubilee celebrations.
Condé Nast recruits for film push
Seb JosephCondé Nast is accelerating plans to launch films and TV shows based on its brands by hiring two senior executives to help develop projects produced by its entertainment division.
Scout London magazine targets tourists
Seb JosephScout London, a free weekly magazine for visitors to London, is to launch in a bid to rival category leader Time Out.
Kinder targets Cadbury with first UK campaign
Seb JosephFerrero is to launch the first stand-alone campaign for its Kinder Chocolate range in the UK in a bid to steal share from Cadbury and Mars in the children’s confectionery category.
BMW named England rugby sponsor
Seb JosephBMW is to replace Land Rover as the vehicle partner to the England rugby union team, after the British car marque expressed its frustrations at the behaviour of the players during the last World Cup.