Standard Chartered has become the Merseyside’s club first corporate sponsor to voice public reservations over Luis Suarez’s behaviour, after he refused to shake Manchester United player, Patrice Evra’s hand before the 2-1 loss to Manchester United.
Hewlett-Packard (HP) is launching a branded web series as part of a partnership with French DJ, David Guetta, as it continues to court younger consumers by focusing its marketing activity around music.
Cadbury Dairy Milk has outlined a 10-year brand communications platform strategy called Joyville in a bid to reconnect its brand marketing to its products.
MasterCard is placing a renewed focus on football fans by signing a three-year extension as official partner of the UEFA Champions League as it looks to create joint promotions with other tournament sponsors such as Heineken and Ford.
PepsiCo plans to cut 8,700 jobs as part of a strategy to save an extra $3bn (£1.9bn) over the next three years as it looks to free up funds for new marketing initiatives to take on rivals Kraft Foods and Coca-Cola.
Manchester Utd has expanded its growing roster of global telecommunications sponsors by penning a deal with Globul, Bulgaria’s second largest mobile operator.
Real Madrid is the richest football team by revenue for the seventh straight year, while revenue at Europe’s top 20 clubs has increased again despite the economic crisis affecting Europe, according to Deloitte’s European Football Money League.
Kraft has hired rival PepsiCo’s senior global director of digital and social media, Bonin Bough, as vice president of global digital and consumer engagement, as it looks to establish itself as the leading consumer product goods business online.
Kraft is hoping to inject fresh growth in the snack category, by launching an integrated advertising campaign to support its new cream cheese chocolate spread, Philadelphia with Cadbury, which hit stores nationwide earlier this month.
Warburtons’ marketing director, Richard Hayes, has left the company after nearly five years.
O2 will offer customers tickets to watch the England Rugby team at Twickenham, as part of an extension of its long-standing sponsorship deal with the Rugby Football Union (RFU).
The Department of Health has launched the first alcohol awareness campaign to use the Change4Life brand, warning drinkers of the dangers of excessive alcohol consumption.
Facebook has hired Rebecca Van Dyck to be its head of global marketing, a move that follows its admission in last week’s IPO filing that it had done very little consumer marketing.
Madonna has partnered with outdoor specialist Clear Channel to screen the debut of her latest music video, “Give Me All Your Luvin”, on digital screens around the world.
Premier Foods’ group marketing director Jon Goldstone is to leave amid a restructure that folds marketing into its commercial structure, a move that comes just weeks after the launch of its £50m power brand marketing strategy.