Bauer Media unites with LG Mobile to crowdsource bumper issue
Seb JosephBauer Media’s Grazia is crowdsourcing editorial content for its London Fashion Week issue as it looks to generate advertising from brands.
Bauer Media’s Grazia is crowdsourcing editorial content for its London Fashion Week issue as it looks to generate advertising from brands.
Kingfisher, India’s biggest beer by market share, is hoping its sponsorship of English amateur cricket will give it a firmer foothold in the UK and unseat rival Cobra Beer.
Molson Coors is rolling out a raft of new marketing initiatives to drive sales across convenience stores nationwide.
TripAdvisor has been rapped by the advertising watchdog for making false claims about the reviews on its website, after it admitted it couldn’t prove they were genuine or from real travellers.
Heineken is launching a Valentine’s Day themed Facebook app as part of a social media strategy that will see the beer brand launch a series of tactical campaigns designed to appeal to young men.
The race is on to have the most popular advertisement in this year’s NFL showpiece.
Absolute Radio is targeting new listeners through key digital outdoor sites across London and in the South-East, as it looks to build awareness around its roster of DJs.
Future is looking to boost audiences for its entertainment division in the US following the appointment of Keith Walker to manage titles such as VG, Total Film and Edge.
Warner Bros has appointed former Sky and New Corp exec, Alex Lewis, to oversee movie releases for its UK film releases.
Premier Foods is kicking off its “Power Brand” strategy this week with a television advertising campaign as the brand looks to move away from debt reduction strategies to brand building in a bid to drive growth.
Birds Eye is using consumer data to shift from product-based to occasion-based marketing in a bid to change consumer perceptions of the frozen food sector.
Kraft is gearing up to take on rival, Nutella in the breakfast spread market, by combining its Cadbury chocolate and Philadelphia Light brands to launch a new chilled chocolate spread.
Ryvita and LowLow, the Kerry Foods cheese range, are to launch an experiential campaign in partnership with Tesco, as both brands look to amplify their messaging by tapping into each other’s health-conscious demographics.
Carlsberg, the world’s fourth biggest brewer, has hired Benet Slay, former managing director for Diageo Northern Europe, to head up its UK business.
PepsiCo rice cracker brand, Sakata, is marking its first UK ad campaign with a poll on Facebook to suggest the pronunciation of its name, as it looks to drive awareness among young health-conscious women.