Cadbury tops list of UK’s favourite food brands
Seb JosephCadbury’s Dairy Milk and Seriously Strong Cheddar have been named the most popular food brands by UK shoppers, according to a new study by Nunwood, the customer experience specialist.
Channel 4 launches latest Skins series with social media push
Seb JosephChannel 4 has launched a social media campaign ahead of the latest series of Skins to drive interest in the show’s characters and plots.
BHF to use humour in ads to encourage online sharing
Seb JosephThe British Heart Foundation (BHF) is focusing its advertising strategy on humour in a bid to engage better with viewers actively seeking video content online.
LV= signs Julie Walters to connect with 50 plus demographic
Seb JosephInsurance company, LV= has signed British actress, Julie Walters, to front its new TV ad campaign aimed at 50 to 60-year-olds.
Tourism Ireland unveils global ad campaign for 2012
Seb JosephTourism Ireland has unveiled a new integrated campaign, ‘Jump into Ireland’, in a bid to raise the profile of the island overseas over the next three years.
Unilever introduces limited edition women’s deodorant for Axe
Seb JosephUnilever is to add a women’s deodorant to its male-grooming range Axe in the US, known as Lynx in the UK.
Agencies need to identify brand risk tolerance to execute killer creative in 2012
Seb JosephSeb is Marketing Week’s agency specialist.
Unilever invites Axe fans to create online comic
Seb JosephUnilever subsidiary brand Axe has unveiled a crowdsourced graphic novel, ‘Anarchy’, which will be developed in “real-time” using fan feedback via its social media channels.
Heineken to use James Bond to stir the digital conversation
Seb JosephHeineken is to feature Daniel Craig as James Bond in the next phase of its ‘Open Your World’ campaign, following an extension of its long-standing sponsorship with the movie franchise that will see the launch of what the brand calls its “biggest activation of 007 ever.”
Budweiser growth boosts AB InBev sales
Seb JosephAB InBev is to ramp up marketing for its Budweiser brand after its campaign activity helped to boost the beer’s double-digit volume growth in the UK, contributing to a 1.8% rise in first quarter sales.
Ab InBev global CMO Burggraeve departs
Seb JosephAB InBev’s global chief marketing officer Chris Burggraeve has left the brewer and will be replaced by Asia Pacific boss Miguel Patricio.
Ikea to sell consumer electronics
Seb JosephIkea is to sell furniture with built-in electronics such as TVs and sound systems as it looks to strengthen its presence in the electricals market.
Budweiser ad banned for sex link
Seb JosephA Budweiser radio advert has been banned after a listener complained it linked alcohol consumption with sexual success.
Heineken sets date for return to TV
Seb JosephHeineken is extending its Open Your World global campaign with ‘The Date’ TV spot.
Stella Artois reaffirms film ties
Seb JosephStella Artois has launched an on-pack promotion to let consumers stream movies instantly.