Fans get up close to UEFA Champions League trophy
Seb JosephHeineken is celebrating the first UEFA Champions League Trophy Tour with a viral campaign to find out how football fans would react if they got to close to the trophy.
AB InBev cites social media for profit boost
Seb JosephAnheuser-Busch InBev, the owner of Budweiser, Stella Artois and Beck’s, has hailed its “increasingly important” Fans First social media marketing strategy for driving full-year revenue and profit.
Jennifer Saunders enlisted for Philadelphia Cadbury mash-up
Seb JosephKraft debuts first advert for £3.2m ‘Choccy Philly? Don’t Be Silly’ marketing campaign, starring Jennifer Saunders.
Heineken connects global creative talent to design anniversary bottle
Seb JosephThe Dutch beer brand is using its Facebook page as a hub for fans to connect their design concept – which can be either an illustration or photo – with that of another designer’s to create a completed entry.
The Sun turns to user-generated-content for London 2012
Seb JosephThe Sun is turning to user-generated content in its Olympics promotions, following the loss of its parent company News International’s deal with Team GB in the wake of the phone hacking scandal earlier this year.
Strada owner banks on user-generated-content to drive consumers in-store
Seb JosephTragus Group, the owner of Strada, Bella Italia and Café Rouge, is encouraging users to share their own restaurant experiences through user-generated photos and videos on social media platforms, which can then be exchanged for promotional vouchers, as it looks to drive footfall into its restaurants.
AllSaints reaches out to UK bloggers to drive high-street sales
Seb JosephAllSaints is set to expand the number of UK bloggers it works with as it looks to build its digital strategy around content and advocacy.
Building a successful viral requires more than clever creative
Seb JosephSeb is Marketing Week’s agency specialist.
The most memorable campaigns of 2011
Seb JosephThere’s still a couple of weeks left in the year, but Pitch decided to jump the gun and put together a list of the most memorable campaigns of 2011. The list celebrates work across a wide variety of brands, styles and themes, while also championing a creative approach to both advertising and media planning. We’ve […]
Converse asks Facebook fans to be online salesmen
Seb JosephConverse is asking its 20 million Facebook fans to sell personalised trainers to their friends in its latest move to drive advocacy.
Government funds ad apprenticeship scheme
Seb JosephThe IPA has helped to secure almost £1m of government funding to develop and promote the “first ever” creative agencies’ apprenticeship scheme for school leavers.
Will Virgin Media’s gamble on the TV spot pay off?
Seb JosephSeb is Marketing Week’s agency specialist.
Government aims to recruit hackers with code-cracking contest
Seb JosephThe Government Communications Headquarters, (GCHQ), has launched an online recruitment campaign that challenges computer hackers to solve a puzzle to get an interview.
Me and My Agency: Telegraph Media Group and Space
Seb JosephSeb is Marketing Week’s agency specialist.
Nokia focuses brand strategy on retail stores
Seb JosephNokia is positioning its retail stores as the lead communications channel in its branding strategy as it looks to make the shopping experience more “theatrical”.