Unilever personal care brand VO5 claims the decision to run unbranded online ads ahead of a wider push for its Extreme Style range was the best way to reach the brand’s target audience of 12-14 year old males “in a world so full of messages.”
Channel 4 Education has teamed up with Barclays to launch a £100,000 fund to identify young people with business acumen.
Domestic agencies need to globalise their services if the advertising industry is to drive the economic recovery, according to Andrew McGuinness (AM) founding partner of creative shop, Beattie McGuinness Bungay. McGuinness was speaking after think tank Credos unveiled its “The Contribution of Advertising to the UK Economy” report earlier this month. It revealed that the […]
WPP is to maintain its minority interest in digital shop InGameAdvertisng (IGA) after participating in a second round of financing.
Chivas Regal, the luxury whisky brand, is to look at releasing a feature length film as part of a shift in global advertising strategy to longer-form content following the launch of its new integrated campaign earlier this month.
Chime Communications has restructured to focus on sports and digital marketing after its PR contract with the US Government ended earlier than expected.
Seb is Marketing Week’s agency specialist.
Members of the IPA are to travel to America’s West Coast to build stronger connections with Silicon Valley chiefs and Hollywood.
Carte Noire has launched its first television push since 2002 with an interactive spot on Channel 4’s on-demand platform, 4OD. The TV spot, which will premier tomorrow (5 November), features actors Joseph Fiennes, Dominic West and Greg Wise reading seductive passages from Penguin fiction while asking women, “How do you like your coffee?”. The campaign […]
The annual IPA Effectiveness Awards recognised brand advocacy as a key driver of ROI in campaigns where budgets were restricted.
Aegis Media has revealed a 11.5% rise in its third quarter revenue, as its business in North America gained momentum.
Interpublic Group of Companies has reported a 11% rise in third quarter revenue, thanks in large part to the company’s growing digital offering.
Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]
WPP, the world’s largest communications network by revenue, has cut its growth forecast for 2011 because of sluggish economic growth in the US and Western Europe.
Havas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.