Seb Joseph


VO5 claims unbranded content success

Seb Joseph

Unilever personal care brand VO5 claims the decision to run unbranded online ads ahead of a wider push for its Extreme Style range was the best way to reach the brand’s target audience of 12-14 year old males “in a world so full of messages.”


‘Globalisation key for UK agencies’, says Andrew McGuiness, founder of BMB

Seb Joseph

Domestic agencies need to globalise their services if the advertising industry is to drive the economic recovery, according to Andrew McGuinness (AM) founding partner of creative shop, Beattie McGuinness Bungay. McGuinness was speaking after think tank Credos unveiled its “The Contribution of Advertising to the UK Economy” report earlier this month. It revealed that the […]


Carte Noire returns to screens with interactive 4OD spot

Seb Joseph

Carte Noire has launched its first television push since 2002 with an interactive spot on Channel 4’s on-demand platform, 4OD. The TV spot, which will premier tomorrow (5 November), features actors Joseph Fiennes, Dominic West and Greg Wise reading seductive passages from Penguin fiction while asking women, “How do you like your coffee?”. The campaign […]


Branded content vital to promoting music acts

Seb Joseph

Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands. The music business is changing. Record labels now have the ability to apply cost-effective social and mobile marketing to traditional marketing channels. It’s no secret that the music industry was badly affected by the digital […]


WPP cuts 2011 growth forecast

Seb Joseph

WPP, the world’s largest communications network by revenue, has cut its growth forecast for 2011 because of sluggish economic growth in the US and Western Europe.