Seb Joseph


Footballers: A history in ads

Seb Joseph

Betfair has partnered with Manchester United for its latest campaign, “Stars and Strikes”, as part of an integrated awareness drive for its mobile service, Betfair Mobile. The campaign’s centrepiece, a YouTube spot, features six Manchester united stars, including Dimitar Berbatov, Ashley Young and Patrice Evra, competing against one another to see who can knock down […]


Nails Inc creative not quite sharp enough

Seb Joseph

Integrated campaigns that eschew TV in favour of digital channels, such as social media and online, are becoming a staple for challenger brands, such as Nails inc, looking to bolster brand awareness. Indeed, the beauty brand’s 11,693 Likes on Facebook suggest that the decision is paying off. Once the novelty around the never-ending Handshake premise […]

Phones 4U Scary Girl

Phones4U ads not a horror show

Seb Joseph

From the ’Jack’ campaign by WCRS in the early noughties through to last year’s ’Hard working Prison Guards’ ads by Adam & Eve, Phones4U’s advertising has carved out a niche that set it’s branded comms apart from those of its rivals – which is surprising given Phones4U’s (then) new marketing team at the time the […]


Brands look to long-copy to boost resonance of ad campaigns

Seb Joseph

Brands are increasingly turning to long-copy ads to gain better traction with consumers, say industry experts. Leading brands such as British Airways, Volkswagen, London 2012 and Sainsbury’s have opted to run text-heavy ads in the press and outdoor, in a bid to gain better traction with consumers. According to Mark Goodwin creative director at advertising […]


Will BA’s new motto give it enough creative licence to rekindle pride?

Seb Joseph

Watch BA’s new campaign here BA hopes brand campaign will restore lustre Customer experience will keep the BA brand flying high According to BBH co-founder and group chairman Nigel Bogle the new strapline was “something that a copywriter wouldn’t have thought of, because it comes directly from the brand’s core values.” Speaking at the premiere […]


Pizza Express takes inspiration from heritage for new brand identity

Seb Joseph

Pitch goes behind the scenes to explain PizzaExpress brand refresh in more detail with design agency BrandOpus. Pizza Express overhauled its brand identity this month, as part of the biggest brand refresh in its 48-year history. The revamp sees Pizza Express introduce a new black and white striped logo, just weeks after announcing the appointment […]


Halifax – a history of ads (and Howard)

Seb Joseph

Halifax unveils its new ’Community Choir’ campaign tomorrow (17 September), the first step in its bid to revitalise the brand as a challenger to its high street rivals and which you can see here. The ad is also the first by its newly appointed creative agency Adam & Eve after parting company with long-standing agency […]


How Renault puts the Va Va Voom in its advertising

Seb Joseph

Campaign Focus – Publicis Modem – ’Kings and Queens of Va Va Voom’ with Simon McCarthy, Planning Director. What was your brief? Publicis Modem was briefed to extend the ’What is Va Va Voom?’ thought into digital space. This was to harness and build on the core TV campaign assets, particularly the nature of which […]