Experts in the design industry have voiced their concerns about health related information on food and drink packaging stifling the creative process, as legislation becomes more rigid year-on-year.
Liverpool FC is overhauling its online video offering to allow clips to be watched across multiple devices.
Walt Disney Studios has named Ricky Strauss to lead global marketing for its Disney, Marvel, Pixar and Touchstone brands.
Luxury whiskey brand Chivas Regal has launched two Euro RSCG films focusing on “real friendship” as part of an integrated global campaign. Directed by 2010 Academy Award winner, Joachim Black, the films will act as the online centrepiece to a campaign that spans TV, print, and social media. Euro RSCG executive creative director Mick Mahoney […]
IBM’s global CMO report highlights the growing need for data amid a stuttering economy; with 72% of CMOs worldwide saying budgets are a concern. But when advertising decisions are based on numbers, is the need to be creative lost? IBM’s global study of 1,700 CMOs reports that more than two thirds of chief marketing officers […]
Betfair has partnered with Manchester United for a new viral, as part of the integrated campaign for its mobile service, Betfair Mobile. The Stars and Strikes YouTube spot, features six Manchester United players including Dimitar Berbatov, Ashley Young and Patrice Evra competing against one another in a bowling alley, to see who can knock down […]
Leading CMOs have backed agency calls to pursue creative thinking to help drive sales in times of economic uncertainty.