Seb Joseph

Coca-Cola logo

Coke’s five ‘disruptive’ tips to break from marketing paradigms

Seb Joseph

Festival of Marketing: Coca-Cola is reshaping its marketing both internally and externally for a future when people will pay to see its content. The drinks maker’s European marketing boss Javier Sanchez-Lamelas shares five ways marketers can use content to disrupt their marketing strategies and influence the wider business.

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