Seb Joseph

Coca-Cola logo

What Coca-Cola’s new CMO means for its marketing

Seb Joseph

Coca-Cola describes its incoming chief marketing officer Marcos De Quinto as someone with ‘marketing in his DNA’ but it is his “operational expertise” the business will be looking to instil a more disciplined approach to marketing investments.

Glenfiddich overhauls brand

Seb Joseph

Glenfiddich has overhauled its branding to provide a global platform to express its premium credentials, a move it hopes will breed the “confidence” needed to drop the name from its logo in the next ten years.

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