Seb Joseph

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Google’s grip on mobile will not last forever

Seb Joseph

Google is still struggling to monetise its dominance of the mobile market with cost per click advertising rates dropping 2% in its latest quarter. Despite an increase in clicks, the average cost per click declined for the 12th consecutive quarter, heaping pressure on the media giant’s objective to convince advertisers to pay more for mobile ads amid greater competition from Facebook and Twitter.

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