Marketers are changing their campaign objectives from generating ‘likes’ on social networks to landing consumers on social hubs on brand sites as a way to convert incoming traffic from online ads into sales.
US footwear brand Skechers has signed Beatles legend Ringo Starr to appear in a global marketing campaign in the hope of raising awareness of its Relaxed Fit range outside its home market.
Heineken’s tequila-flavoured Desperados beer is looking to rival the unusual parties of AB InBev’s Cubanisto alternative with a series of multi-sensory events of its own.
Coca-Cola marketers will be asked to adopt “zero-based budgeting” meaning they will have will to justify spending on all new brand activity rather than budgets being based on the previous year’s spend.
Currys PC World is calling on the marketing insights of its Carphone Warehouse sister brand to become a true mobile retailer in the wake of its acquisition of some Phones 4 U stores last month.
Currys PC World is spending £20m on a campaign to highlight its customer service commitments as it looks to convince customers to shop in-store rather than just online in the run-up to Christmas.
AB InBev has appointed senior Coca-Cola marketer Nick Robinson as its marketing director for the UK and Ireland.
Brands’ advertising will be scrutinised against high-level principles to ensure complaints are dealt with quicker as part of the ad watchdog’s new proactive approach to regulation.
Google is still struggling to monetise its dominance of the mobile market with cost per click advertising rates dropping 2% in its latest quarter. Despite an increase in clicks, the average cost per click declined for the 12th consecutive quarter, heaping pressure on the media giant’s objective to convince advertisers to pay more for mobile ads amid greater competition from Facebook and Twitter.
Diageo is making major changes to the marketing for Smirnoff and Baileys in a bid to elevate both brands in the increasingly competitive spirits market.
Snapchat has vowed not be “creepy” or targeted” with its first ads but the social network’s own terms and conditions suggest it could do just that should the softly-softly approach fail to create sustainable interest from advertisers
After toppling into administration two years ago, Game is seemingly back with the retailer’s management hailing the role of marketing in sparking a sales rush in its latest financial year.
John Lewis is to up its digital innovation spend by 25% next year to try and break down the barriers between its on and offline retail channels as it looks to gain a single customer view.
Pernod Ricard says it is putting “significant investment” behind attempts to top previous festive marketing for Jameson, Ballantine’s, Chivas Regal and Brancott Estate brands as it looks to its flagship brands to push up Christmas sales.
A BMW video of one its cars speeding and sliding around a racetrack has been banned for encouraging unsafe driving on the roads.