Captain Morgan’s Parrot Bay ad banned for appealing to kids
Seb JosephDiageo’s Captain Morgan company has drawn the wrath of the advertising watchdog for the third time this year by running an ad that could appeal to children.
Starbucks EMEA marketing boss on deepening engagement with the brand
Seb JosephStarbucks’ product-led marketing has been delivering growth in same-store sales for the past 18 quarters. To sustain the momentum, the company is harnessing the power of user-generated content to humanise the brand and connect with customers at a personal level, says EMEA marketing boss Ian Cranna.
Health and taste to shape snacking trends for food marketers
Seb JosephConsumers have given food brand marketers a clear message that a better balance between healthier and tasty snacks is needed to win them over in-stores as health-conscious appetites push global sales for the category to $374bn, according to a report.
Heineken primes native mobile ads after 23% brand awareness spike
Seb JosephAdvertising Week 2014: Heineken is set to serve ads that fit the look and feel of individual mobile apps and sites after seeing native posts for its Desperados beer spark a 23 per cent jump in brand awareness.
Grant’s whisky ditches product-led marketing for shot into digital
Seb JosephWilliam Grant & Sons is scrapping the product-driven marketing behind its flagship Grant’s Scotch whisky in favour of digital content inspired by the social stories of younger drinkers.
Mondelez names former PepsiCo marketer as Northern European boss
Seb JosephMondelez International has appointed former PepsiCo marketer Mary Barnard to the newly created president of Northern Europe role as it accelerates efforts to market its brands regionally rather than locally.
Universal strikes native ad deal for music videos
Seb JosephUniversal Music Group is to allow brands such as Coca-Cola and LG to appear directly in music videos online in a bid to allow advertisers to use the same content to reach targeted audiences worldwide.
Starbucks launches first global brand campaign
Seb JosephStarbucks is launching its first global brand campaign to highlight the good things that happen when coffee lovers unplug from their smartphones and laptops and use their time in-store to connect with friends, a move it hopes will help boost dwell time worldwide.
John Lewis funds ‘micro-location’ iBeacon service following incubator scheme
Seb JosephJohn Lewis is set to trial an iBeacon-backed mobile service that will serve promotions and product details to shoppers based on their precise location in-stores, after picking a winner from its JLAB technology incubator.
Nike to accelerate ‘bullish’ ecommerce drive after 70% sales spike
Seb JosephNike has underlined plans to plough millions into expanding its ecommerce channel after seeing “bullish” investments in its latest financial quarter spark a 70 per cent uplift in online revenue.
Creative brands generate ‘exceptional’ sales compared to uncreative rivals
Seb JosephCompanies that extend marketing to the wider business and invest in new technology are more likely to generate “exceptional” sales compared to those struggling to expand creativity beyond the marketing department, according to a report.
Taco Bell to take bigger bite of UK market with high street push
Seb JosephTaco Bell is looking to push the brand beyond its US homeland with an expansion drive across the UK and Europe.
Ryder Cup advertisers shift strategies to make the global cut
Seb JosephMarketers from Diageo, HP and Sky are spending millions to open this year’s Ryder Cup up to more fans than ever before to capitalise on the escalating commercial, cultural and global reach of the event.
Starbucks ties with Pod to expand food offer
Seb JosephStarbucks is partnering with healthy fast food brand Pod as part of a wider menu expansion to capture elusive afternoon footfall.
Asda plots refresh of own-label healthy food range
Seb JosephAsda appears to be looking at rebranding its own-label ‘Good for you’ healthy food range first introduced in 2001.