Samuel Joy

Amy Garcia Data Conference

Data Storytelling Conference 2015: Harnessing the power of gamification (Cancer Research UK)

Samuel Joy

http://bcove.me/6bbg2dut This presentation covers: Explore how Cancer Research UK is using gamification to analyse research data, to help beat cancer sooner Create an engaged audience through gamification How gamification can help you get to know your audience better What are the opportunities and challenges for marketers exploring gamification? Bio Bio Amy Garcia, Marketing Lead, Citizen […]

Tania Seif Data Conference

Data Storytelling Conference 2015: Personalisation or customisation? (Gala Coral Group)

Samuel Joy

http://bcove.me/a6g0uyue This presentation covers: Is personalisation what customers really want? Toeing the line between creating tailored marketing and ‘cyber stalking’ Creating a tailored social media experience How to use data effectively to create a customised experience which drives engagement and retention Bio Tania Seif, Head of Social Marketing, Gala Coral Group Tania is the Head […]

Andrew Sutton Bianca Dowling Data Conference

Data Storytelling Conference 2015: Predictive modelling – powerful yet simple (Occam DM and Jaguar Land Rover)

Samuel Joy

http://bcove.me/bmhg52zg This presentation covers: Predicting and understanding customer loyalty Making complex models accessible and actionable Driving brand loyalty in a competitive environment How LRUK segmented data to reach the right customers Bios Bianca Dowling, Strategic Accounts Director, Occam DM Problem solving flair and a passion for overcoming the challenges of using data insight in a […]