Samuel Joy

Matt Barwell, Britvic

Britvic CMO on optimum international agency structures

Samuel Joy

  Q: What approach should brands be taking in international markets and how should you organise agency relationships accordingly? In my experience, consistency is best achieved when a global brand team works with a lead strategic agency to ensure the brand purpose and communications strategy, along with brand guidelines, are clearly understood by the local […]

Stage gate review marketoonist

Stage gate review

Samuel Joy

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here.  

Marketing Week launch party

Marketing Week relaunch party

Samuel Joy On the 17th of October, Marketing Week’s friends and family gathered to celebrate the redesign of the website and magazine at the hip new Ham Yard Hotel in Soho. A fun night was had by all, while the trip down memory lane certainly put in to perspective just how far we’ve come in the past 36 years. […]

Argos get set go

The Marketing Week

Samuel Joy

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.