Snapchat to introduce untargeted, opt-in ads
Samuel JoySnapchat users will soon see disappearing ads appearing in their news feeds for the first time as the tech start-up sets out to monetise its tens of millions of users.
VisitScotland looks to exploit spotlight with marketing director hire
Samuel JoyScotland’s tourism agency is looking to exploit the increased attention the country has received in 2014 by drafting in Ovo marketer Charlie Smith as its first marketing director in four years.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Overseas consumers 64% more willing to pay premium for ‘brand Britain’
Samuel JoyIt would appear the UK really is “better together” for food and drink marketers after a study found they could be missing out on a premium of up to £2.1bn by not branding their products ‘Made in Britain’ instead of from England, Scotland or Wales.
Customer satisfaction should be every retailer’s goal
Samuel JoyTesco is lying on the operating table being viciously dissected by pundits to account for its <a href="http://www.marketingweek.co.uk/sectors/retail/news/tescos-woes-continue-as-sales-decline-deepens/4011712.article">decline in profit, market share and brand reputation</a> (and that’s without mentioning the overstated profits scandal that is causing this week’s crisis).
NFL plots Germany, Brazil and Asia games to fuel expansion
Samuel JoyThe National Football League (NFL) is to extend its international games beyond the UK to Germany, Asia and Latin America in the coming years and with it step up marketing and commercial investment to fuel its growth outside its US home. However, the domestic violence allegations currently hurting the brand stateside will create an additional challenge overseas that it needs to counter, the sporting body admits.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Gambling giants promise ad restrictions as pressure grows
Samuel JoyFour of the UK’s biggest bookmakers have pledged to stop advertising start-up offers before the watershed and commit a fifth of their shop window space to responsible gambling ads in a move that will see the creation of a new self regulatory body setup to quell concern from politicians and the public about levels of excessive gambling.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Appeal of Man U brand grows with sponsors despite on-pitch woes
Samuel JoyManchester United’s performance on the pitch might have dipped in the last year but that has not deterred sponsors with the club’s global income from brands eager to associate with the Premier League club rising 49 per cent in its latest fiscal year.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Coca-Cola defends Life as marketing push kicks-off
Samuel JoyCoca-Cola’s top marketer in the UK has defended its new brand extension, Coca-Cola Life, in the face of criticism as the soft drink giant kicks-off a multi-million pound marketing campaign to back the lower calorie product.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Marketing Week
Samuel JoyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.