Marketing Week teams up with APA
Marketing Week has signed an exclusive partnership with the Association of Publishing Agencies (APA) to work together on content marketing initiatives.
BBC TV programming wins in festive Twitter war
The BBC has beaten ITV in the Christmas social media battle, with the broadcaster airing eight out of the ten most tweeted about programmes over the festive season. Read full article here.
Could you win the Brand Innovator Award?
Brand innovation is the lifeblood of companies and the importance of ideas and inspiration is recognised by the Marketing Week Engage Awards.
Tesco drives online/physical movie service following Blinkbox acquisition
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Marketing Week Engage Awards 2012
It’s time to show the world just how brilliantly your marketing strategy has performed with the launch of the Marketing Week Engage Awards 2012.
Your brand could join the Engage Awards roll of honour
Winners of Engage Awards 2011 came from the widest variety of brands and sectors imaginable but all had one thing in common – they managed to convince rigorous judges that they had developed bold, innovative and effective marketing.
Can you follow Costa in winning Brand of the Year?
Want to win Brand of the Year at the Marketing Week Engage Awards 2012? Then study the form shown by Costa, the company that walked away with the highest accolade of the night last year.
Engage Awards 2012 will be the party of the year
The most glamorous and exciting evening on the marketing calendar looms with the Marketing Week Engage Awards 2012.
Data Strategy Awards shortlist unveiled
The time has arrived to unveil the Data Strategy Awards shortlist. The entries have been debated, argued over and judged by senior customer insight executives who were looking for great examples of data driven marketing. The Data Strategy Awards judging process and decisions reflect the new emphasis on the central role of data in marketing […]
Time running out to register for 1-2-1 Digital Strategy Summit
There are less than two weeks left to register for the 1-2-1 Digital Strategy Summit.
Hot line-up for first summer 1-2-1 Digital Strategy Summit
Marketing Week has secured a stellar speaker line-up for this summer’s 1-2-1 Digital Strategy Summit, featuring digital experts from Cadbury, P&G and BSkyB.
Marketing Week Live! endorsed by CIM
Marketing Week Live!, the must-attend event for people in all sectors of marketing, has been accredited by the Chartered Institute of Marketing (CIM).
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
P&G looks to even greater marketing efficiency to help tackle disruption
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
