Marketing Week teams up with APA
Marketing Week has signed an exclusive partnership with the Association of Publishing Agencies (APA) to work together on content marketing initiatives.
BBC TV programming wins in festive Twitter war
The BBC has beaten ITV in the Christmas social media battle, with the broadcaster airing eight out of the ten most tweeted about programmes over the festive season. Read full article here.
Could you win the Brand Innovator Award?
Brand innovation is the lifeblood of companies and the importance of ideas and inspiration is recognised by the Marketing Week Engage Awards.
Tesco drives online/physical movie service following Blinkbox acquisition
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Marketing Week Engage Awards 2012
It’s time to show the world just how brilliantly your marketing strategy has performed with the launch of the Marketing Week Engage Awards 2012.
Your brand could join the Engage Awards roll of honour
Winners of Engage Awards 2011 came from the widest variety of brands and sectors imaginable but all had one thing in common – they managed to convince rigorous judges that they had developed bold, innovative and effective marketing.
Can you follow Costa in winning Brand of the Year?
Want to win Brand of the Year at the Marketing Week Engage Awards 2012? Then study the form shown by Costa, the company that walked away with the highest accolade of the night last year.
Engage Awards 2012 will be the party of the year
The most glamorous and exciting evening on the marketing calendar looms with the Marketing Week Engage Awards 2012.
Data Strategy Awards shortlist unveiled
The time has arrived to unveil the Data Strategy Awards shortlist. The entries have been debated, argued over and judged by senior customer insight executives who were looking for great examples of data driven marketing. The Data Strategy Awards judging process and decisions reflect the new emphasis on the central role of data in marketing […]
Time running out to register for 1-2-1 Digital Strategy Summit
There are less than two weeks left to register for the 1-2-1 Digital Strategy Summit.
Hot line-up for first summer 1-2-1 Digital Strategy Summit
Marketing Week has secured a stellar speaker line-up for this summer’s 1-2-1 Digital Strategy Summit, featuring digital experts from Cadbury, P&G and BSkyB.
Marketing Week Live! endorsed by CIM
Marketing Week Live!, the must-attend event for people in all sectors of marketing, has been accredited by the Chartered Institute of Marketing (CIM).
The Marketing Academy launches US scholarship programme
The programme will be based in New York and includes three residential boot camps, as well as individual mentoring.
Marketing Week Meets… Tom Goodwin, head of innovation at Zenith
LinkedIn’s ‘number one voice in marketing’ talks to Marketing Week editor Russell Parsons about the importance of people and creativity in digital transformation.
Why procurement teams aren’t clamouring for brands to in-house
Perceived wisdom might suggest procurement would be keen to in-house more creative and media, but many are concerned about the impact this could have on the quality of work and level of talent working on it.
Diageo’s CMO on how marketers can succeed in a volatile and chaotic world
To cope in a volatile world, marketing leaders must be prepared to embrace change and feel able to ask for help, according to Diageo CMO Syl Saller.
