Marketing Week teams up with APA
Marketing Week has signed an exclusive partnership with the Association of Publishing Agencies (APA) to work together on content marketing initiatives.
BBC TV programming wins in festive Twitter war
The BBC has beaten ITV in the Christmas social media battle, with the broadcaster airing eight out of the ten most tweeted about programmes over the festive season. Read full article here.
Could you win the Brand Innovator Award?
Brand innovation is the lifeblood of companies and the importance of ideas and inspiration is recognised by the Marketing Week Engage Awards.
Tesco drives online/physical movie service following Blinkbox acquisition
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Marketing Week Engage Awards 2012
It’s time to show the world just how brilliantly your marketing strategy has performed with the launch of the Marketing Week Engage Awards 2012.
Your brand could join the Engage Awards roll of honour
Winners of Engage Awards 2011 came from the widest variety of brands and sectors imaginable but all had one thing in common – they managed to convince rigorous judges that they had developed bold, innovative and effective marketing.
Can you follow Costa in winning Brand of the Year?
Want to win Brand of the Year at the Marketing Week Engage Awards 2012? Then study the form shown by Costa, the company that walked away with the highest accolade of the night last year.
Engage Awards 2012 will be the party of the year
The most glamorous and exciting evening on the marketing calendar looms with the Marketing Week Engage Awards 2012.
Data Strategy Awards shortlist unveiled
The time has arrived to unveil the Data Strategy Awards shortlist. The entries have been debated, argued over and judged by senior customer insight executives who were looking for great examples of data driven marketing. The Data Strategy Awards judging process and decisions reflect the new emphasis on the central role of data in marketing […]
Time running out to register for 1-2-1 Digital Strategy Summit
There are less than two weeks left to register for the 1-2-1 Digital Strategy Summit.
Hot line-up for first summer 1-2-1 Digital Strategy Summit
Marketing Week has secured a stellar speaker line-up for this summer’s 1-2-1 Digital Strategy Summit, featuring digital experts from Cadbury, P&G and BSkyB.
Marketing Week Live! endorsed by CIM
Marketing Week Live!, the must-attend event for people in all sectors of marketing, has been accredited by the Chartered Institute of Marketing (CIM).
More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG
Marketing Week Explores: With many young people thinking about their futures today as they collect their A-level results, we discuss at the opportunities for any budding marketers looking to enter the industry and whether or not FMCG is still offers the best learning ground.
Renault marries German consistency with French creativity as the brand ‘grows up’
The French car manufacturer admits the brand had lost its way since the 1990s and early 2000s, but that it is making clear moves to boost sales in the UK and build a bigger presence globally.
Mark Ritson: Byron Sharp is wrong – of course brand perceptions influence sales
Byron Sharp’s recent claim that it is ‘impossible’ to place a value on brand perceptions is not just mistaken, it is a rejection of true scientific method.
CMA launches investigation into transparency in influencer marketing
The Competition and Markets Authority is to probe whether celebrities and social media stars are sufficiently alerting their followers about paid promotions.
