I railed – politely for an American – in my last column against the evils of too much innovation process, an over-reliance on research, and a reluctance to experiment. So if that’s the list of traits to avoid, what should companies seeking to foster brilliant innovation focus on? Top of my list is developing talent […]
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Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.