Sherilyn Shackell

Founder, The Marketing Academy

Sherilyn Shackell: Marketers should hire for character and train for skills

There is a much quoted definition used by the Chartered Institute of Marketing: ‘’Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This might be true but quite apart from the utter blandness of the sentence, it’s certainly not the entire picture. Not any more. In my opinion, it diminishes […]

Careers Special foreword

Ever got to the end of the day feeling that you didn’t actually achieve much? Now imagine getting to the end of 2015 and feeling the same way about the whole year. A new year’s resolution to find your dream job is a hard one to keep, and relies on more than just your desires. […]

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