Sonoo Singh

Reckitt Benckiser appoints BBH

Household products giant Reckitt Benckiser has appointed Bartle Bogle Hegarty (BBH) to handle the creative responsibility for its Airwick brand, more than a year after a pitch was called against RB’s agency of record Euro RSCG.

Premier Foods to bring back ‘Oxo Mum’

Lynda Bellingham

Premier Foods, whose stable of brands include Hovis and Oxo, will be bringing back Lynda Bellingham, making an emotional return to the Oxo brand for the first time in more than a decade. But this time she’s playing herself.

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