As predicted last year, the Digital Economy Bill – despite swaggering assurances to the contrary from culture secretary Ben Bradshaw – has proved a wash-out, with most of the contentious and significant proposals being axed after grubby horse-trading with the Opposition.
Multinational brands that try to harness the power of social media run the very grave risk of getting their fingers burned
High-profile exits often follow the arrival of an outsider at the top – and Unilever is proving no exception to the trend
Significant policy shifts at the BBC, Google and ITV suggest that change is in the air for television broadcasters in the UK.
Congratulations to Keith Weed, who has just been appointed Simon Clift’s successor as global CMO at Unilever.
Sack him, or back him? That’s the dilemma facing Toyota chief Akio Toyoda as he mulls the advice from his agency chief, Bob Seelert – chairman of Saatchi & Saatchi Worldwide.
David Cameron’s crusade against the sexualisation of children has little to do with solid policy, but it will have marketers falling into line
Hyundai is perched on the crest of a great opportunity but the car giant should remember the bigger they are, the harder they fall
I’m reliably informed that former Cadbury European chief Tamara Minick-Scokalo is to become Kraft’s head of European confectionery.
Among the many footballing clichés pithily describing the dilemma of putative England captain John Terry my favourite is “own goal”.
Losing its crown as the UK’s number one mobile provider should not cause a brand in such good shape as O2 undue concern
The Party Political Broadcast season is about to get under way, but given its inability to sway public votes, should we forego the masquerade?
Now that Kraft has acquired the highly-prized Cadbury brands -and turned itself into the world’s largest confectioner ahead of Mars/Wrigley – will it actually know what to do with them?
The understandable aim of cutting costs is not just having an adverse effect on media agencies, but on clients themselves
With netbooks luring users away from more expensive computers, Apple must pull off another marketing coup to reinvent itself